by [BYU Brigham Young University] at 09:45 22 February 2013 Application of the SMART Model in Two Successful Social Marketing Projects Brad 1. Neiger and Rosemary Thackeray ABSTRACT Social marketing is best viewed as a systematic‚ consumer-based planning approach. The Social Marketing and Response Tool (SMART)‚ one such approach‚ was recently used in two successful social marketing projects. This article describes how the SMART model was used in these projects and presents a planning protocol for
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of Lewin ’s three step model of organizational change? Kurt Lewin‚ a noted social psychologist‚ developed the three step model of organizational change. The three steps are Unfreezing‚ Changing‚ and Refreezing. Unfreezing involves melting resistance to change by dealing with people ’s fears and anxieties so they can be more open to the change. People are given new information that makes them aware that the status quo is unacceptable and that some type of change is required. Change is departure
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Journal of Management Studies 44:1 January 2007 0022-2380 Belbin’s Team Role Model: Development‚ Validity and Applications for Team Building* Aitor Aritzeta‚ Stephen Swailes and Barbara Senior University of the Basque Country; University of Hull; Highfield House Consultancy abstract This paper brings together research into and using the team role model developed by Belbin (1981‚ 1993a) in an attempt to provide an exhaustive assessment of construct validity in light of the conflicting evidence so
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Anatidae family of birds‚ which also includes swans and geese. The ducks are divided among several subfamilies in the Anatidae family; they do not represent a monophyletic group (the group of all descendants of a single common ancestral species) but a form taxon‚ since swans and geese are not considered ducks. Ducks are mostly aquatic birds‚ mostly smaller than the swans and geese‚ and may be found in both fresh water and sea water. Ducks are sometimes confused with several types of unrelated water birds
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The focus of this assignment is to outline the assessment process within nursing and show its practical use and importance. The assignment is broken down into different elements‚ including defining what assessment means and its importance within the nursing process leading on to the various sources of information which are used to inform nurses upon their assessments. The STAMP assessment tool will be explored to show how it supports the assessment process in practice. Finally‚ suggestions will be
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"Duckling" redirects here. For other uses‚ see Duckling (disambiguation). Ducks | | Bufflehead | Scientific classification | Kingdom: | Animalia | Phylum: | Chordata | Class: | Aves | Order: | Anseriformes | Family: | Anatidae | Duck is the common name for a large number of species in the Anatidae family of birds‚ which also includes swans and geese. The ducks are divided among several subfamilies in the Anatidae family; they do not represent a monophyletic group (the group
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Nursing has changed in a variety of ways over the years‚ but one of the most important transitions has been related to the increasing cultural diversity of the American population. In the article‚ Leininger ’s Transcultural Theory and Prayer; author D.E. Allyn expresses how prayer has benefit according to the cultural care theory. The first nurse to emphasize cultural care was Madeleine Leininger. According to Leininger‚ the goal of cultural care is culturally congruent care. Thus‚ when a client
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The article I chose discusses the continual change in the roles of nurses. The article also poses a concept that nursing now is not based on caring‚ but medicine. "By accepting continual changes to the role of the nurse‚ the core function of nursing has become obscured and‚ despite assuming medical tasks‚ the occupation continues to be seen in terms of a role that is subordinate to and dependent on medicine." (Iley 2004) Nurses are taking a more professional role‚ and more tasks are being delegated
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The concepts of social change are personal in nursing‚ according to C. Neuman‚ “Nursing is responsible to society because its professional interests must be perceived as serving the interests of society” (pg. 1). In addition‚ she states‚ “Nursing is dynamic rather than static and reflects the changing nature of society’s needs” (Neuman). These direct concepts that nurses are held up to societal dynamic changes reflect that our values change as we age and experience life. Social justice is reflected
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“To me the distinguishing characteristic of professional nursing is clinical thinking‚ every patient‚ whether well‚ getting sick‚ being sick or getting well has the right to a nurse who by virtue of this clinical thinking‚ manages the nursing care and is accountable for that care.” It would be a blessing to be a student of a prestigious program that was founded by the honorable late Ms. Dorothy M. Smith. Her aspiration and dedication to the program to feed and educate hungry minds is phenomenal
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