Using the ABC model of an attitude, analyze what John Mackey’s online comments about Wild Oats reveal about his attitudes. The Affect of Mackey’s attitude can be seen in his statement to Perry Odak, the owner of Wild Oats, stating that “I’m going to destroy you”. The Affects can also be seen in Rahodeb’s online posted when he stated that “[Wild Oats management] clearly doesn’t know what it is doing. It has to future and no value. The verbal statement about Mackey’s feelings can also be a physiological indicator because his blood pressure and heart rate would have risen during the argument. Mackey’s online post clearly expressed his hatred of Perry Odak and Wild Oaks. The Behavioral Intentions of Mackey’s attitude can be seen by his online posts when he wrote that “No company would want to buy Wild Oats Market Inc. OATS locations are too small. [Wild Oats management] clearly doesn’t know what it is doing”. These statements were made with the intention of damaging the business and reputation of Wild Oats, his rival company. The Cognition of Mackey’s attitude can be seen by his beliefs that his company, Whole Foods, is superior to Wild Oats when he posted that “Would Whole Foods buy OATS? What would they gain? I love the company and I’m in it for the long haul”. Mackey tried to justify his action when he posted “I’m aligned with the mission and the values of the company are there something wrong with this”? Mackey believed that the survival of Whole Foods was all the justification he needed in trying to destroy Wild Oats. 2.
Using the concepts of instrumental values and terminal values, explain John Mackey’s blogging behavior relative to the Wild Oats acquisition. Using the same concepts explain the reaction of the SEC, FTC, and interested observers to Mackey’s blogging behavior.
Looking at the instrumental values of Mackey’s blogging behavior in relation to the Wild Oats acquisition, Mackey displayed: ambition, intelligence, and...
Please join StudyMode to read the full document