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Mechanisms of Attention: Monitoring and Noticing Information

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Mechanisms of Attention: Monitoring and Noticing Information
CH 3 Mechanisms of Attention: Monitoring and Noticing Information I. Attention: What Is It?

A. Basic Characteristics

1-Limited capacity

− Visual attention limits are described with a spotlight metaphor

− Auditory attention limits are described with gateway metaphor

2- Flexibility

− Easily shift attention based on situational demands

3- Voluntary control

− We can control how we direct our attention

B. Pre-Attentive vs. Post-Attentive Processing

Pre-attentive processing- Happens before the focus of attention is brought to a stimulus. It occurs quickly (without thinking).

Post-attentive processing- occurs after the focus of attention has been brought to a stimulus. It is slow and effortful.

Example:

Enumeration: The ability to accurately determine the number of presented items

Subitizing: The quick and effortless (i.e., pre-attentive) enumeration of a small number of objects (0-4)

Above 4 involves “counting,” which is a slow and effortful (i.e., post-attentive) enumeration process

Attentional involvement is gauged by noting how reaction time (RT) varies with the number of items in a visual display.

◘ Pre-attentive process

← RT does not increase as the number of items increases

◘ Post-attentive process

← RT increases as the number of items increases

II. Visual Attention

A. Types of Visual Attention

-Goal-driven attention

-Stimulus-driven attention

Goal-driven attention: Focusing attention based on previous knowledge, goals, or expectations (i.e., top-down processing).

Space-Based Attention: Focusing attention on a specific spatial location (like shining a spotlight).

● Areas within central attentional focus receive the most thorough processing

● Areas in the periphery receive more diffuse processing

Feature Integration vs. Guided Search

● Problems with two-stage assumption of

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