A Case Study on Wal-Mart Stores, Inc.: a New Set of Challenges
I. Statement of the Problem
Wal-Mart was drawing increasing flak from organized labor about the company’s low wages and anti-union posture. It was confronting 6,000 lawsuits on a variety of issues, including one claiming that it discriminated against female employees.
H. Lee Scott was understandably concerned about the raft of issues that threatened to mar Wal-Mart’s reputation and raise questions about the company’s efforts to secure the lowest prices for its customers.
The problem for Wal-Mart now is how it can continue to grow and diminish the increasing negative issues about the company held through the years.
II. Objectives of the Study
This study seeks the following objectives: - to learn about the Wal-Mart and its industry - to know the different strategies that the company uses - to be able to cite different issues concerning the company - to give solutions and suggestions to the company’s problem regarding the lawsuits and cases
III. Scopes and Limitations of the Study
The study includes the current situation of Wal-Mart, its consumers, partners, management and the problems that it faces. The nature of the company, the organizational background of the company and the different strategies that the company has already done to its sales, marketing and merchandise, are also some scopes included in the study.
The study however, is limited with only secondary data based on the text or on the case itself and some research made through the company’s official website on the internet.
This study has recommendations and points of view that are based from my own perspectives and thinking as a marketing student.
IV. Nature of the Research
A. Wal-Mart Inc.
On July 2, 1962, Walton opened the first Wal-Mart Discount City store located at 719 Walnut Ave. in Rogers, Arkansas. The building is now occupied by a hardware store and an antique mall. Within five years, the company expanded to 24 stores across
Wal-Mart was drawing increasing flak from organized labor about the company’s low wages and anti-union posture. It was confronting 6,000 lawsuits on a variety of issues, including one claiming that it discriminated against female employees.
H. Lee Scott was understandably concerned about the raft of issues that threatened to mar Wal-Mart’s reputation and raise questions about the company’s efforts to secure the lowest prices for its customers.
The problem for Wal-Mart now is how it can continue to grow and diminish the increasing negative issues about the company held through the years.
II. Objectives of the Study
This study seeks the following objectives: - to learn about the Wal-Mart and its industry - to know the different strategies that the company uses - to be able to cite different issues concerning the company - to give solutions and suggestions to the company’s problem regarding the lawsuits and cases
III. Scopes and Limitations of the Study
The study includes the current situation of Wal-Mart, its consumers, partners, management and the problems that it faces. The nature of the company, the organizational background of the company and the different strategies that the company has already done to its sales, marketing and merchandise, are also some scopes included in the study.
The study however, is limited with only secondary data based on the text or on the case itself and some research made through the company’s official website on the internet.
This study has recommendations and points of view that are based from my own perspectives and thinking as a marketing student.
IV. Nature of the Research
A. Wal-Mart Inc.
On July 2, 1962, Walton opened the first Wal-Mart Discount City store located at 719 Walnut Ave. in Rogers, Arkansas. The building is now occupied by a hardware store and an antique mall. Within five years, the company expanded to 24 stores across