A Case Study on Impact of Bird Flu on the Sales of Helvetia Fast Food Shop

Topics: Chicken, KFC, Influenza Pages: 6 (1627 words) Published: June 11, 2010
Analysis of
Strategic Decision on Business Crisis

A Case Study on Impact of Bird flu on the Sales of

Helvetia Fast Food Shop

Sales in the city's fast food shops have marked a sharp fall as customers continued to ignore chicken items out of bird flu fear, hitting hard the booming fast-food business. - reports UNB, Financial Express.

Ground of the Crisis

In order to solve the unemployment problem poultry business is always prioritized, result of which is there are more than 100,000 small poultry farms in Bangladesh, producing $400 million worth of chickens and $300 million worth of eggs every year. Bangladesh has about 220 million chickens and 37 million ducks. Five million people are directly employed by the poultry industry.

The disease Bird flu is basically caused by avian influenza viruses, which occur naturally among birds. Pandemic flu is flu that causes a global outbreak, or pandemic, of serious illness that spreads easily from person to person. The first officially announced bird flu outbreak in Bangladesh occurred in February 2007. Bird flu has been confirmed in at least 45 of Bangladesh's 64 districts and to check the spread of the virus, the Bangladesh government has raised compensation for poultry farmers to encourage them to report and kill sick birds as part of efforts to stamp out the outbreak. Nearly 600,000 birds have been culled across the country against the virus since March 2007, but it continues to spread and now covers nearly two-thirds of the country. No cases of human infection have been reported. Bangladesh recently tightened controls along its porous border with India, with authorities ordering officials to block all imports of poultry and eggs from that country. Bangladeshi government also has decided to ban import of chicks from four European countries — Turkey, Greece, Romania and Russia — where bird flu has broken out recently. Movement of chickens has been banned outside a 10 sq km (3.9 sq miles) area around the affected farms, officials said. Bangladesh's poultry industry has counted a loss of more than 41 billion taka (about 586 million U.S. dollars) in the last one year due to the outbreak of avian influenza or bird flu.

Brief Induction of Helvetia Fast Food Shop

Helvetia is a fast food restaurant that is well known for its fried chicken items. The taste of Helvetia's fried chicken is both unique and savory. It is highly popular with the locals and is one of the pioneering fried chicken venues. Chicken broast of Helvetia is deep fried chicken which is very crispy and tasty to eat. Prices are a bit high for everyday visits but definitely worth the money. The décor at of this chain shop is very snazzy and is a great hangout joint. Within Helvetia one can find comfortable seating arrangements and an area for children to play in. Many families and groups of friends often come to Helvetia for their amazing and affordable fried chicken.

Bird Flu at Helvetia

It is about at the end of 2007 or begging of 2008 when Helvetia faced a big stone on their journey path because of bird flu outbreak. As Helvetia is completely chicken based fast food shop, the virus attacked the business directly and deeply. Starting from a simple rumor the virus was gradually turning in to a real danger which made scared of chicken food. People started avoiding chicken food in both home and outside fast food shops. As the fear works more actively than conscious awareness, people forgot to believe that the virus of bird flu gets totally inactive if it is cooked in high heat. The consumption of chicken food simply went down below everywhere. A survey showed that, although full boiled chicken is free from all danger but people were not fully aware of this and avoided the chicken.

Table: shows the percentage of consumption level in different region in terms change in consumption (decrease)....
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