Youth In A Suspect Society: Advertisement Analysis

To begin with, the diversity within society is being manipulated by the advertisement industry to benefit themselves against the youth’s generation. Downey, Eccles, and Chatman provide within their book how youths have taken into consideration the different ways people interpret and interact within their social group as members, as well as the consequence along every action (17). In other words, youth have to be careful of their action because people for different interpretations of ideas. Also, diversity treats people‘s membership in social within categorize sections and those within a given social group is viewed as people within the satisfaction due to their difference (Downey, Eccles, and Chatman 17), and the commercial advertisements
In ‘‘Youth in a Suspect Society,’’ Giroux mentions how within America, children are being overwhelmed by commercials, while having commercials thrown at them on a daily base, youths are contributing to advertisements effort in persuading them to buy because youths spend more time with these technologies that delivers them nonstop ads (46). Also in ‘‘Transitions of Youth Citizen in Europe: Culture, Subculture and Identity,’’ by Andy Furlong, who works at the University of Glasgow as a Professor of Sociology in the School of Business and Management and Irena Guidikova, whose the Head of the Division at the Council of Europe, where this book was published. They mentioned in addition to Giroux comment, how all media are providing young people with an ongoing source of new material for creating media symbols (85). The term ‘‘media symbols’’ could be interpreted as the desires advertisements feeds their consumers, known as the social acceptance in a youth’s identity. It’s an go-to tactic because the media outlet is mostly preferred by young people, having a secure and stable position in an adolescent’s life, advertisements end up offering a ‘‘special kind of knowledge’’ (Furlong and Guidikova 85). This ‘‘special kind of knowledge’’ is associated with the nonstop ad providing direct and indirect messages to youth. It surprising to realize the
Porfilio, who works in the Educational Studies department as the Assistant Professor and Paul Carr, who works in Educational Foundations as an Assistant Professor worked together on this article where they presented their discovery on the youth culture and mass media. They claim how in ‘‘today’s historical stage, media culture has possibly become the most dominant force defining the sense of self, driving our understanding of the ‘Other,’ and providing ‘symbols, myths and resources’’’ in creating this normal culture (Porfilio and Carr para. 2). Besides, the claim about the ‘‘other’’ is stating the part of a person’s personality which isn’t conscious to them. The ‘‘symbols, myths and resources’’ mentioned have to do the representative of the concepts and ideas. Although, such symbols used are changing constantly, the world of advertisement pitches different symbols and messages every so often because as advertisers are scaning the youth scene, new identity-forming elements are created evertime, which are turned into industrial products and disseminated worldwide to be used against the youths (Furlong and Guidikova 86). Furlong and Irena points out how ‘‘the cultural geographies of youths social space change relatively fast,’’ such as treads and youth culture fads will continue to change (110). Thus, many youth cultures are constantly being reproduced and renegotiated (Furlong and Guidkova 110).