Wwe-Case Analysis No.1
WWE-Case Analysis No.1
The World Wrestling Entertainment, also referred to as the WWE, is an integrated media and entertainment company that has a wide array of businesses that have a very passionate loyal customer base. It has been considered the recognized leader in sports entertainment for more than twenty five years. The WWE mission statement captures the WWE purpose and what it intends to do. It states,” We seek to be a preeminent global provider of entertainment that evokes a uniquely passionate emotion from our fans. We will continue to leverage our content and talent across all media platforms to drive revenue and strengthen our brand.”
The WWE vision declares what the WWE would like to see in the future. This vision is part of their business strategy that can be found at www.coporate.wwe.com . The WWE business strategy according to the WWE Corporate Website states, “Our formula is straightforward. We develop compelling content anchored by our Superstars. We market this content to drive television ratings, which, in turn, drive pay-per-view buys, live event attendance, WWE.com traffic, and branded merchandise sales and other business initiatives. Our strategy is to capitalize on the significant operation leverage if our business model through the distribution of this intellectual property across existing media platforms, as well as new and emerging distribution platforms. We are working to expand the mainstream potential of the WWE brand in domestic and international markets, develop extension businesses off the WWE brand, fully develop our Internet presence as an entertainment and advertising platform, and develop new programming and sports entertainment brands that leverage WWE’s core competencies. As part of our business strategy, we continue to pursue initiatives to strengthen our brands, expand internationally, effectively use our valuable library of wrestling content, and explore options in filmed entertainment. The WWE Corporate objectives
The World Wrestling Entertainment, also referred to as the WWE, is an integrated media and entertainment company that has a wide array of businesses that have a very passionate loyal customer base. It has been considered the recognized leader in sports entertainment for more than twenty five years. The WWE mission statement captures the WWE purpose and what it intends to do. It states,” We seek to be a preeminent global provider of entertainment that evokes a uniquely passionate emotion from our fans. We will continue to leverage our content and talent across all media platforms to drive revenue and strengthen our brand.”
The WWE vision declares what the WWE would like to see in the future. This vision is part of their business strategy that can be found at www.coporate.wwe.com . The WWE business strategy according to the WWE Corporate Website states, “Our formula is straightforward. We develop compelling content anchored by our Superstars. We market this content to drive television ratings, which, in turn, drive pay-per-view buys, live event attendance, WWE.com traffic, and branded merchandise sales and other business initiatives. Our strategy is to capitalize on the significant operation leverage if our business model through the distribution of this intellectual property across existing media platforms, as well as new and emerging distribution platforms. We are working to expand the mainstream potential of the WWE brand in domestic and international markets, develop extension businesses off the WWE brand, fully develop our Internet presence as an entertainment and advertising platform, and develop new programming and sports entertainment brands that leverage WWE’s core competencies. As part of our business strategy, we continue to pursue initiatives to strengthen our brands, expand internationally, effectively use our valuable library of wrestling content, and explore options in filmed entertainment. The WWE Corporate objectives