volkswagen

PRODUCT MARKET MIX Volkswagen group is an automotive company consisting of several brands of vehicles for a range of customer groups at a range of prices. It is one of the top automotive manufacturer’s in the world and is the top automotive manufacturer in Europe. Volkswagen segments their customers demographically:
+ Young, Single Professionals Ages 18­24
+ Married Couples with Children
+ Retired Couples 50 years and older Each groups of people has different age and background, each individual has their own desires for a vehicle they intend to buy. Young, Single Professionals Ages 18­24
+ Represent Their Status (Express themselves to enhance their self­image)
∙ Bluetooth technology
∙ LED Headlights.
+ Travel with Speed (to commute quickly and arrive at destinations on time)
∙ V6 – V8 engine
∙ Horsepower Married Couples with Children
+ Transport Goods (to fulfill tasks for family)
∙ Stow n’ Go storage system
∙ Folding seat system.
+ Protect their family (in the event of or from an accident).
∙ Crash­optimized front ends.
∙ Rear­end monitoring system. Retired Couples 50 years and older
+ Haul Equipment (to travel and fill their free time)
∙ Trailer tow package
∙ Heavy­duty suspension
+ Operate with ease (to minimize frustration and accidents)
∙ Temporary Autopilot / Cruise control
∙ Parking assistance