Inbound logistics for the Pepsi and Coca Cola consisted of largely the same operations. Both companies purchase their own ingredients through use of future contracts (to avoid market volatility) and produce their concentrate from their own facilities. Once this is done, these companies send their concentrate out to bottlers upon approval of contract for bottling company. Once the bottling company receives the shipment of concentration, it is diluted to the correct concentration by adding the correct amount of carbonated water, and sugar, and bottled for sale. This is done for two reasons. One reason is so that Pepsi and Coca Cola can maintain their exact mix of ingredients as a well-kept secret, and not let the bottling companies know what exactly goes into their product. This affects the image of the product, and preserves it as something of higher value, and actually applies a sense of prestige to the Pepsi and Coca Cola products that are kept such excellent secrets. Pepsi and Coke operate by sending concentrate to bottlers, who then take the necessary actions, and ship out their products to consumers and vendors. One huge trend by both Pepsi and coke was to begin to contract from less and less bottling company. This is largely due to a decrease in shipping prices, and a better ability for bottlers to meet the concentrate producers demand. Automation in technology in cash registers allows Pepsi, Coke, and the bottling companies who bottle and ship the contents of each bottle to know exactly how much of their product the merchant is carrying. This allows for a quick delivery of more products for the merchant to sell in a nice and timely procedure. Marketing and Sales for Pepsi and Coke are huge. These companies spend upwards of $200USD each to advertise specifically on their "Pepsi," and "Coca Cola" products. Pepsi and Coca Cola sold $6.6billion, and $8.3billion in the world market. Pepsi and Coca Cola have both established themselves as market
The Value Chain of Coca Cola Company
Analyzing the value chain of Coca Cola is helpful to create a better understanding how profit is made. Information not only Coca Cola needs. Shareholders, consumers and other groups witch interact with Coca Cola have a better overview on the process how value is generated in this Company. In all function of a company value is created: production, marketing, product development, service, information systems, materials management, and human resources. In each….
Coca Cola markets nearly 2,400 beverages products in over 200 geographic locations. As a result development of a superior value system is imperative to their operations. Throughout this paper we will analyze their value system by using Michael Porter's value chain analysis model. In an attempt to paint a current picture of the non-alcoholic beverage industry we will assess the market activity by using mergers, acquisitions and IPO'S as our benchmarks to determine if the market is growing….
BRITIVIC : CREATING A BRAND FLAVOUR
Selected britvic brand :
Questions for discussion:
1. core benefit of pepsi :
A drink for refreshment without alcohol.
Actual product of pepsi:
• brand name: pepsi
• quality level: excellent
• design n packaging: regular (275ml),
disposable (500ml), can (300ml),
regular (1 liter), disposable (1.5 liter),
• features : black colour with….
Compete in India
Coke and Pepsi Learn to Compete in India Case Summary Indian softdrinks Market
Six product segments-Economic crisis of 1991 leaving consumers with little choice of brands
-1986 “Pepsi Foods Ltd.” “Lehar Pepsi”
-1990 Coca-Cola Reenters market with joint venture “Britco Foods”
-Later partner with Parle Advertising Pepsi and Coke sponsor TV campaigns, Urban Youth, Cultural Festivals and Sports Fans. Both Pepsi and Coke look to expand into other markets (fruit….
“Comparison of Marketing Mix for Coca Cola and PepsiCo”
I owe a great many thanks to a great many people who helped and supported me during the writing of this book.
My deepest thanks to Lecturer .................... The Guide of the project, for guiding and correcting various documents of us with attention and care. He has taken pain to go through the project and make necessary correction as and when needed.
I would also thank my Institution and my faculty members without whom….
Coca-Cola vs. Pepsi Co 2
1. Using the current ratio, discuss what conclusions you can make about each company’s ability to pay current liabilities (debt).
The current ratio measures the company’s ability to pay its short term obligations with its short term assets. Between Coca Cola and PepsiCo, PepsiCo has a higher current ratio implying that is more capable of paying its obligations….
FINANCE 210 CASE |
PEPSI VS. COCA COLA |
Instructor: Leila Atwi |
(Recommendations and Comparison)
This is a financial comparison between Pepsi and Coca Cola in terms of company liquidity, solvency, asset management, profitability, and valuation between the years 2008 and 2009 respectively. |
Part One: Pepsi
Ratio Analysis: Pepsi
PEPSI RATIOS | | 2009 | 2008 | Percent….
Coke has many different and unique ways that they promote their brand that makes their company so successful. They have taken promotion to a whole new level by creating the vending machine to sell to people on the go, created santa clause so people would drink their product during summer, they also put a lot of money into having their commercials playing during big events such as the super bowl from 2009 to 2013, coke has spent 62.3 million dollars on adds during the super….