Using One Specific Company with Which You Are Familiar, Examine the Actual and Potential Impacts of Globalisation on That Company. Explain the Reasoning Behind the Points You Make

Powerful Essays
Topics: Globalization
Using one specific company with which you are familiar, examine the actual and potential impacts of globalisation on that company. Explain the reasoning behind the points you make.

Summary:
Business globalization refers to a company's undertaking of sales and assets across international borders and the resulting flow of capital, goods, services, and labor. Coca-Cola is a good example of a company that has successfully cultivated its international business, with more than 70 percent of its income originating from non-U.S. sources. The various tactics that Coca-Coca uses to achieve this include developing a global consumer market, establishing transnational corporations to reduce production costs, product branding and positioning, competition-based pricing, and more.
'Over the past two decades, the push for globalisation has had a significant impact on how businesses are managed.'
With reference to a global business you have studied, analyse the drivers of globalisation, and how the business has developed its marketing strategies in response to the push for globalisation.
Executive summary
In the business report will outline the drivers of globalization. In particular, the report will focus on Coca-cola Amatil's expansion into global market, examine the actual and potential impacts and how its marketing strategies were develop in response to globalization.
Introduction
A business globalization refers to which a business has expand its sales and asset across countries and its involved international flows of capitals, goods, service and labour.
Coca-Cola is an American producer and distributor of non-alcoholic beverage. Although Coca-Cola was first created in United State, but it quickly become popular wherever it went. Coca-Cola first international bottle plant opened in 1906 in Canada, Cuba and Panama, soon followed many more. Coca -Cola is clearly recognized in most part of the world. Today, Coca-Cola produced nearly 400 brands over 200 countries.

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