Preview

Toyota - a Brief History

Powerful Essays
Open Document
Open Document
10860 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Toyota - a Brief History
Toyota and Why It Is So Successful

The History of Toyota
For organizational convenience I will discuss Toyota history as follows:
• The start
• The 1940s
• The 1950s
• Etc.
The start. The Toyota Motor Corp. (TMC) had its beginning in 1933 when it was established as a division within the Toyoda Automatic Loom Works, Ltd.
The founder of Toyota was Kiichiro Toyoda (1894–1952), the son of Sakichi Toyoda (1867–1930). The values that have underpinned Toyota success startedwith Sakichi who was the son of a carpenter. Sakichi went from carpentry, which he had learned from his father, to making looms for weaving. He then came up with many inventionsthat resulted in remarkable improvements in looms. For example, by 1924 he had developed the famous “Type G” automatic loom, but not without much of that “hard work and persistence.” One of the important features of Toyoda’s looms was a device that would automatically stop the loom should a thread break. This prevented any defective cloth from being produced. This concept of building into a machine features that prevent poor quality is know as jidoka and would become one of the TMC’s two “pillars” of the Toyota Production System (TPS)

According to Wikipedia (Sakichi Toyoda, 2006) Sakichi is often referred to as the “King of Japanese Inventors” and as the “father of the Japanese industrial revolution.”

Toyota Motor Corporation the name was changed from Toyoda to Toyota for three reasons:
(1) to differentiate the founders’ work from his personal life,
(2) ease of pronunciation
(3) to give the company a happy beginning as “Toyota” has eight strokes in katakana and eight is considered a lucky number in Japan.

In 1926 Sakichi started the Toyoda Automatic Loom Works that, due to the superiority of the Toyoda looms, became highly successful. Even today, Toyota produces highly praised spinning and weaving machines. However, to Sakichi’s credit he recognized that more than weaving machines, the automobile was the wave of the

You May Also Find These Documents Helpful

  • Powerful Essays

    Toyota is a recognized brand, a reliable automotive maker and has a huge brand image. The company produces various kinds of cars, such as passenger car, light car, sport car, luxury car, SUV, HV, EV, PHV (plug in hybrid), and we can choose and buy them. Toyota’s cars have a lot of polished design, unique colors and clear trim which is attract to customers easily. Furthermore, the company has an innovative technology and big global market share (12%) in the world.…

    • 2311 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    U01A1

    • 1274 Words
    • 6 Pages

    Soble, J. (2010, February 26). Financial times. Toyota timeline: a company history. Retrieved from http://www.ft.com/cms/s/0/1f8f077c-2301-11df-a25f-00144feab49a.html#axzz2UM6ZCw2x…

    • 1274 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Toyota motor corporate is a Japanese automotive manufacturer headquartered in Toyota, Aichi Japan. In 2013, the multinational corporation consisted of 333,498 employees worldwide and as of January 2014 is the 14th largest auto manufacturer in 2012 by production. It’s the worlds 1st automobile manufacturer to produce more than 10 million vehicles per year. It was founded by Kiichiro Toyoda in 1937 as a spinoff from his fathers company Toyota Industries to create automobiles. Toyota is now number 5 on the list of “Which Automotive Companies Lead the Innovation Race?” Their global vision is “Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and the most responsible ways of moving people. Through our commitment to quality, and respect to the planet, we aim to exceed expectations and be rewarded with a smile. We will meet our challenging goals by engaging the talents and passion of people who believe there is always a better way.”…

    • 1760 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    asucar

    • 738 Words
    • 3 Pages

    - Toyota is a great company, trusted by millions of people and of good quality. They has…

    • 738 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Toyota Paper

    • 1354 Words
    • 6 Pages

    Toyota Motor Corporation was founded in September 1933 as a division of Automatic Weaving Factory car Toyota, by Japanese inventor and industrialist, Sakichi Toyoda. The company 's car division and then separated on August 27, 1937 to create the Toyota Motor Corporation. In 1936 they launched their first passenger car. ("Biography Everything about Biography", 2012)…

    • 1354 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Ohno, came up with a new approach for Toyota’s manufacturing system. This approach had several advantages. First of all, the emphasis was to create everything in small batches. This was done by reducing the time needed to set up the machine for stamping out body parts. Engineers were involved in experiments that helped to speed up the time it took to change the dies in stamping equipment. The company moved away from traditional approach of making each person do one task. Instead they made people work in teams. This not only encouraged innovation but at…

    • 1786 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Toyota’s company is a product of many years of experience, production and high efficiency. Toyota has been one of the most successful companies all over the world. Toyota’s company success in leading the Japan’s economy to be NO.1 in Asia, beside that Toyota is a major multinational car manufacturer headquartered in Japan. It was built by Kiichiro Toyoda in 1937. Nowadays this factory is the first factory for cars in the world. And what make Toyota’s so special that it manufactured vehicles with high quality and simplicity in use, beside the less costly compared with the other companies, which make the use of Toyota vehicles so extended. Toyota is the second largest producer of vehicles all over the world with a production of 6 million vehicles per year deployed in more than 160 countries, Also achieve an annual income of 108 billion dollars .Toyota produces a full range models of vehicles and employs 246, 700 staff.…

    • 1978 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    toyota marketing

    • 607 Words
    • 3 Pages

    Originally called "just-in-time production," it builds on the approach created by the founder of Toyota, Sakichi Toyoda, his son Kiichiro Toyoda, and the engineer Taiichi Ohno. This system, more than any other aspect of the company, is responsible for having made Toyota the company it is today. Toyota has long been recognized as a leader in the automotive manufacturing, and production industry. The principles underlying the TPS are embodied in The Toyota Way.…

    • 607 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Toyota Case Study Analysis

    • 1562 Words
    • 7 Pages

    There are several important items that are integral to Toyota’s manufacturing system, just-in-time inventory, long-term partnership agreements with major suppliers, team-based production, and a focus on identifying issues/defects at as early a point in the process as possible. Each of these components provides an advantage to Toyota over its rivals. When these elements are combined the advantage becomes strategic.…

    • 1562 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Company Description: Toyota Motor Corporation (TMC) is a multinational automaker based out of Japan. Founded in 1937 by Kiichiro Toyoda, TMC has become the world largest automobile company reclaiming its title at the end of 2012, surpassing once again General Motors. Selling 9.75 million vehicles worldwide and obtaining revenues of $178.4 billion in the company experienced an net revenue increase of 26% in 2012 compared to the previous fiscal year. It is expected that in 2013, revenues will continue to increase to an impressive $226.5 billion (Mississippi Business Journal 2013).…

    • 1896 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Vcm-Toyota

    • 2137 Words
    • 9 Pages

    Over the last 30 years, Toyota Motor Corporation has become one of the top three global car companies, alongside General Motors (US) and Ford (US). Its rise centres on twin strategies related to operations and marketing. This case study concentrates mainly on its operations successes but also touches briefly on marketing, since the two areas are interlinked. The Toyota operations strategies have been copied around the world, though rarely with the same success.…

    • 2137 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    Toyota Case

    • 1163 Words
    • 5 Pages

    Sakichi Toyoda was born in 1867 and in the 1900’s he founded the Toyoda group, a company focused on the production of looms for the textile business. In 1933, under the influence of his son Kiichiro Toyoda, who was more interested in automobiles, Sakichi opened a new division focused on car manufacturing.It was in 1937 that there was a separation between the two businesses and consequently Toyota Motor Company was born. In order to get a deeper understanding over the industry, Kiichiro studied the production system of Ford, the leading car manufacturing company at that time, and later adopted and improved it. Ten years later, in 1947, Toyota started to produce large-scale passenger cars, competing with Ford and General Motors but suffered from Japan’s economy that was going through a rough patch after the Second World War. In the beginning of the 1950’s Eiji Toyoda became president and developed a different process, the Just-in-time system and in the mid 1950’s the Kanban. The company entered the American market in 1958, but only had its first success there in 1968 with the model Corolla and in the 1990’s expanded to other places throughout the world. Throughout the last few years, Toyota, General Motors (GM) and Volkswagen (VW) have been the three main players competing in the automobile industry. In 2011, GM was the leader with 9.03 million dollars of sales, followed by VW with 8.16 million dollars in sales and finally Toyota with 7.9 million dollars. However, these results can be partly explained by not only the 2009-2010 recalls but also the Japanese tsunami and the Thailand floods that affected the supply of car parts. These results don’t mean that Toyota cannot make a comeback, opposed to that, data from the 1st quarter of 2012 shows that Toyota is the leader in sales,…

    • 1163 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Toyota Logo Changes

    • 438 Words
    • 2 Pages

    This was the first logo of Toyoda Company’s when company started business, “Toyota Automatic Loom Works Ltd, where Toyoda is the name of the family that started the business.…

    • 438 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    the case study of Toyota

    • 2067 Words
    • 20 Pages

    The firm Toyota Motor Company was founded in 1937 • Currently is one of the leading automobile manufacturers in the world • High reputation for its methods of continuous self-improvement • Toyota’s products are acknowledge for their quality and reliability Quality Management | Fall 2013 4 Case Summary Toyota Background •In 1982, it formed a joint venture with General Motors seen as a learning opportunity - New United Motor Manufacturing Inc. (NUMMI) •In 1988, Toyota produced more than 5.2 million cars BUT… aggressive penetration in other countries (Brazil, China or India) strained the company’s resources, led it to misread the market, to produce faulty products and to built underutilized plants…

    • 2067 Words
    • 20 Pages
    Powerful Essays
  • Powerful Essays

    Quality in Practice Case

    • 874 Words
    • 4 Pages

    The Toyota brand name has earned an international reputation for quality. The roots of Toyota Motor Corporation, founded in 1937, stem from the Toyoda Automatic Loom Works. Sakichi Toyoda invented a loom with an automatic stopping function; whenever a thread broke or the machine ran out of thread, it stopped automatically. This approach was built into automotive assembly lines to improve quality and productivity and led to the development of the “Toyota Production System,” which has commonly become known as lean production. A significant feature of lean production is the practice of continuous improvement by every worker, demanding the questioning of every process and testing of all assumptions. Errors and defects are viewed as learning opportunities to remove waste and improve efficiency. In 1951, Eiji Toyoda instituted a system of creative suggestions based on the motto “Good Thinking, Good Products,” which is prominently displayed in every production facility. One example is the Rakuraku seat, a comfortable work chair mounted on the tip of an arm that allows a line worker to easily get into and out of cramped car-body interiors. In 2000, more than 650,000 suggestions were submitted—almost 12 per employee—and 99 percent were adopted.…

    • 874 Words
    • 4 Pages
    Powerful Essays