Topics: Toyota, The Art of War, The Toyota Way Pages: 14 (5457 words) Published: February 20, 2013
1.0 Introduction

Toyota Motor Corporation which is also known as Toyota is one of the world’s largest automobile manufacturer. They always take the lead in production and sales. Headquarter of Toyota is in Aichi, Japan. The Toyota story begins when Sakichi Toyoda invented Japan’s first power loom. But the name was later changed to “Toyota” and was trademarked and registered on August 1937. The five main principles of Sakichi Toyoda are always be faithful to your duties, always be studious and creative, always be practical and avoid frivolousness, always strive to build a homelike atmosphere at work, and always have respect and be grateful for spiritual matters. Toyota’s global vision is to enrich living of people around the world with the most responsible and safest ways and lead the way to the future of mobility. Toyota is constant to innovation and quality through their commitment and aim to exceed expectations and be rewarded for a smile. Toyota Motor Corporation vehicle production system has become well known and studied worldwide which uses “lean manufacturing” or a “Just-in-Time (JIT) system”. The objective is to deliver vehicles ordered by customer in an efficient and fastest way based on many years of continuous improvement. The Toyota Production System is based on two concepts: Jidoka and Just-in-Time. Jidoka means the machines will safely stop automatically if defective parts or malfunction equipment is discovered. This could prevent defective products from being produced and as a result products which satisfy quality standard will be produced. Each operator can be confidently in charge of many machines resulting in higher productivity while continuous improvement leads to greater processing capacity. Just-in-Time means producing high quality products efficiently by making only the amount needed, what is needed and when it is needed. It eliminates waste, unreasonable requirements and inconsistencies on the production line. The vehicle is built in the shortest possible period of time to respond to customer’s order. When the Crown was first exported to United States in 1957, Toyota has expanded the scope of automobiles sales on the worldwide. In the line with the policy of “producing vehicles where the demand exists”, Toyota vehicles exportation has continued to develop so to achieve consistent localization and globalization from development and design to production. There are design and R&D bases in nine locations. The most important quality assurance that Toyota required is that vehicles must have the same high level of quality no matter where they are produced and opts for one label on their vehicles: “Made by Toyota”. Toyota spreads their manufacturing philosophy---the “Toyota Way”---to all of their overseas production bases and educates to achieve quality assurance. The Guiding Principles at Toyota clarifies the business methods and values that all employees should carry and embrace throughout the company’s global activities. Toyota always tends to create and develop advanced technologies to provide outstanding products that fulfill the customers’ needs. Toyota will continue to update and evolve in future in order to reflect to an ever changing business environment in the times and continue to fulfilling its role as the backbone of all Toyota operations. The Toyota Way is supported by two main values: "Respect for People" and "Continuous Improvement". We respect all Toyota stakeholders and we believe individual effort and good teamwork is the success of our business. We are and always work to the best of our abilities and always work to improve our business by putting forward new ideas and never satisfied with where we are.

2.0 Contents
2.1 Chapter 1: Detailed assessment and planning
Sun Zi said:” The conduct of war is a matter of vital importance to the nation.” Which means it determines the survival or death of the country and it must be studied and examined...

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