Tobacco Industry of Pakistan

Topics: Tobacco / Pages: 90 (22301 words) / Published: Jan 14th, 2011
TOBACCO INDUSTRY OF PAKISTAN

TABLE OF CONTENTS

Executive summary
Chapter 1: Economy of Pakistan
Chapter 2: Porter’s Diamond Model
Chapter 3: Secondary Research
Chapter 4: Empirical Work
Conclusion

EXECUTIVE SUMMARY
In this report we have tried to cover the tobacco industry of Pakistan as a whole. It begins with an overview of the economy of Pakistan and how different policies and initiatives taken by different governments have shaped the country’s economy today. It highlights both the positives and the negatives of different eras’ covering the GDP growth rates of different periods, the contributions that have been made to it, the employment and the foreign direct investment that these contributions have helped generate. The purpose of this chapter is to make the readers aware of the economy of Pakistan that would enable a better understanding of how the industry we have undertaken operates in such an economic environment.
The next chapter that follows covers Porter’s diamond Model and its main constituents which are the factor conditions, the demand conditions, firm strategy, structure and rivalry which is then followed by the fourth dimension of this model, which is the related supporting industries. All of which enable a nation and the industry to which they are applied to become more successful and most importantly competitive, not only on a domestic but also on an international level. The aim of this chapter is to enhance the understanding of the various dimensions of Porter’s diamond model as it has been made the basis of our research and how the various firms in this industry have applied this model in order to increase their competitiveness.
The third chapter begins with an introduction of the tobacco industry of Pakistan and how the presence of the tobacco crop gave rise to cigarette manufacturing companies. After this, we have given an overview of the different kinds of tobacco products used globally as well as in

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