To What Extent Do the Mass Media Influence the Behaviour of Young People?

Topics: Mass media, Media influence, Entertainment Pages: 2 (744 words) Published: September 17, 2011
To what extent do the mass media influence the behavior of young people?

Mass media refers to those media that are designed to be consumed by large audiences through the agencies of technology. These technologies include the Internet, television, newspapers, film and radio, which are used for mass communications. Mass media also include the organizations which control these technologies. Young people are nowadays easily influenced by their environment. Whether it is television, friends, family members, or just plain strangers, everyone and everything has an impact on teenagers.

Television viewing is a major activity and thus influences children and adolescents. While television can entertain, inform, and keep our children company, it may also influence them in undesirable ways. . Studies have shown that television, and media in general, can also have a very negative influence. Some studies indicate it can shorten attention span, create fear, and increase aggressive and anti-social behaviour if exposure is unmonitored and unlimited. Time spent watching television takes away from important activities such as reading, school work, playing, exercise, family interaction, and social development. Children also learn information from television that may be inappropriate or incorrect. They are influenced by the thousands of commercials seen each year, many of which are for alcohol, junk food, fast foods, and toys. Those who watch too much of television tends to have lower grades in school, read fewer books , exercise less and thus Be overweight.. However Television can be a powerful entertainment and education tool for children given the right programming. with healthy viewing habits and parental supervision television can prove to be a very good tool, especially in the field of education. In fact, TV can help kids learn about a variety of subjects, explore and discover places, animals, or things that they couldn’t see otherwise and learn more about what is going...
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