Time for the very last puff
The Editorial from The Daily messenger, in their opinion piece entitled “Time for the Very Last Puff” responds to the issue of smoking being a “serious, costly, health hazard”. It is clear that The Editorial feel as though smoking is a serious danger to the community and it is up to society to put and end to it. The Editorial approaches the issue with a sarcastic tone, which dismisses the opposing views in a passive aggressive manner. This sways the reader by having them join in on the “joke”. The Editorials main audience for this article would be all current smokers as well as family and friends of smokers that could encourage them to quit their “toxic” and “poisonous” habits.
The Editorial begins their opinion piece with a reference to the regulations of smoking in hospitals. Stating that while patients die inside hospitals from smoking related causes the medical staff is outside freely “lighting it up”. This evokes anger in the reader as it highlights the fact that there are people dying from smoking and yet there are others that take their health for granted. The use of short sharp sentences such as, “this is not a good look” and “no smoking anywhere” creates a punch and is used to grab the readers attention by emphasizing the Editorials argument that smoking should be put to an end. This impacts the reader as it is a more powerful communication and adds “thoughtfulness” to what is being said as it give the reader space to consider what is being presented.
The piece then shifts into a more vindictive tone as The Editorial begins a series of attacks towards smokers. They present the argument that “smoking is a serious, costly health hazard” and that smokers cannot continue to put “themselves and others at risk”. This puts a forward a forceful idea that smoking is putting others in the community at risk of harm. This appeals to fear, as it would make the reader feel as though they may be put in harms way due to the...
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