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The Influence of an Individual’s Preferred Sensory Modality During Learning on the McGurk Effect

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The Influence of an Individual’s Preferred Sensory Modality During Learning on the McGurk Effect
The Influence of an Individual’s Preferred Sensory Modality During Learning on the McGurk
Effect
Valerie Winarso
University of New South Wales

ABSTRACT
The aim of this experiment was to investigate whether susceptibility to the McGurk effect varies from visual learners and auditory learners. Participants (N = 650) were sat down at a computer terminal and shown a series of video clips of actors uttering a range of syllables in succession and instructed to identify the syllables they heard. After individuals had been presented with the footages, they completed some additional questions regarding their demographics and a VARK questionnaire to establish their preferred learning pattern (Visual vs. Auditory) and whether it affected how they responded to the McGurk effect. However, it was found that the sensory modality an individual favours for learning has no substantial impact on their receptiveness to the McGurk effect. THE INFLUENCE OF AN INDIVIDUAL’S PREFERRED SENSORY MODALITY DURING
LEARNING ON THE MCGURK EFFECT
When perceiving sounds from others, individuals are reliant not only on the auditory component but also the visual component - what is seen can manipulate what is heard. As a result, a person’s sensory modality during learning has the potential to impact their susceptibility to the McGurk effect. In this study, the McGurk effect and the VARK model are combined to examine the relationship between one’s style of learning and their vulnerability to the McGurk effect. The
McGurk effect is a perceptual phenomenon that illustrates the interplay of hearing and vision in the apprehension of speech. Before McGurk, speech was generally regarded as a purely auditory process but he has now demonstrated that visual processes are also involved. Studies have found that incongruent visual stimuli inhibit accurate speech perception (McGurk & MacDonald, 1976).
Within the field of learning, research discovered that individuals have preferred



References: Dotterer, G. (2013). The effects of multiple-channel technologies and learning styles on proceduralized instruction in a virtual environment McGurk, H., MacDonald, J. (1976). Hearing lips and seeing voices. Nature, 264, 746-748. Nath, A. & Beauchamp, M. (2012). A neural basis for interindividual differences in the McGurk effect, a multisensory speech illusion Quinto, L., Thompson, W. F., Russo, F. A., & Trehub, S. E. (2010). A comparison of the McGurk effect for spoken and sung syllables Ramirez, B. U. (2011). The sensory modality used for learning affects grades. Adv Physiol Educ, 35, 270-274. Sekiyama, K. (1997). Cultural and linguistic factors in audiovisual speech processing: The McGurk effect in Chinese subjects

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