The History Behind Goodyear's Logo

Pages: 4 (598 words) Published: October 12, 2010
Corporate Communications

Aishwarya Lahiri

MBA (Ad)


The Goodyear Tire & Rubber Company was founded in 1898 by Frank Seiberling. Today it is the third largest tire company in the world after Bridgestone and Michelin. Goodyear manufactures tires for automobiles, commercial trucks, light trucks, SUVs, race cars, airplanes, and heavy earth-mover machinery.

Although the company was not connected with him, it was named in honour of Charles Goodyear. Goodyear invented vulcanized rubber in 1839. The first Goodyear Tires became popular because they were easily detachable and low maintenance.


The first Goodyear factory opened in Akron, Ohio in 1898. The thirteen original employees manufactured bicycle and carriage tires, rubber horseshoe pads, and poker chips. The company grew with the advent of the automobile.

By 1926 Goodyear was the largest rubber company in the world. Only four years earlier they were forced to temporarily cease race tire production due to competition. Nevertheless, the popularity of the Goodyear tire on the racing circuit led to a popular demand for the brand.

On July 10, 2008, the Goodyear Tire & Rubber Company was recognized as one of America’s most respected companies by the Reputation Institute (RI) and Forbes magazine. Goodyear ranked 16th on the magazine’s third annual listing of companies with the best reputations in the United States.

Goodyear’s marketing philosophy:

Goodyear’s strengths involves very simple terms, which are nonetheless, very important. They are:

• Goodyear’s Financials

• Goodyear’s Shareholders

• Goodyear’s Leadership

• Goodyear’s Associates

• Goodyear’s global Footprint

• Goodyear’s Vision

• Goodyear’s Values

Goodyear’s marketing philosophy stems from 7 core values which are:

• Leadership
• A focus on cash
• A lower cost structure
• Leverage distribution
• Building brand strength
• Product leadership...
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