The Development and Influence of Mass Media

Topics: Advertising, Newspaper, Mass media Pages: 3 (996 words) Published: June 19, 2014
The Development and Influence of Mass Media
Mass media is the means of communication that reach large numbers of people in a short time. Mass media comes in many forms and dates as far back as the early 1900s. The earliest noted form of mass media is print media, which consists of newspapers, magazines, books, brochures, and things of that nature. The very first mass media printed was a newspaper publication in Boston. The first newspaper that was printed in America was called Publick Occurrences Both Forreign and Domestick (Tracing the Story of Journalism in the United States, http://www.writesite.org/html/tracing.html). Mass media has evolved drastically since the first newspaper was published. There have been some major developments in evolution of mass media; the most notable development is the various mediums in which the public uses to distribute information in this day and age. The forms of mass media distribution are broadcast media, audio media, outdoor media, and new age media. Broadcast media also knows as electronic media consists of television, radio, and film. Audio media consists of CD’s and DVD’s. Outdoor media, which is also known as advertising media includes billboards, signs, blimps, and skywriting. New age media consists of mobile devices, computers and the Internet, which is now in its own category and is probably the most used form of media distribution currently. The development of mass media has influenced American culture in many ways. Although development is generally a good thing, not all of the influences have been positive. Broadcast media has brought entertainment to our doorsteps. In the beginning, there was much separation, and quality entertainment was generally reserved for the wealthier people, but as television, radio, and film developed it began to bridge the gap between ethnic groups and social classes. Television, radio and film helps to keep us abreast on what is going on in the entertainment world, keeps us up- to-date...


References: Tracing the Story of Journalism in the United States. Retrieved from http://www.writesite.org/html/tracing.html
Encyclopedia Britannica, Inc. Retrieved from http://www.britannica.com/EBchecked/topic/1425043/media-convergence
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