The Competitiveness of Canteens and Cafeterias Nearby University of San Carlos Downtown Campus: Industry Analysis
Chapter 3
INDUSTRY ANALYSIS
In this chapter it tries to describe the external environment the cafeteria and canteens nearby University of San Carlos Downtown campus faces with political, economic, socio cultural, and technological aspects along the with the identification of the opportunities and threats to the food industry.
3.1 Industry Profile
3.1.1 Classification
The canteens and cafeterias nearby University of San Carlos Downtown Campus are mostly micro-sized businesses with sole proprietorship ownership that are canteens with cheaper prices. There are some outlets that are franchises of a corporation like Jollibee and Jerry’s Fried Chicken.
Regarding how long the canteens and cafeteria have been in business, it is scattered from new (0-11 months), moderately new (1-5 years), moderately old (6-10 years), and old (11 years and above). The business sustainability of sole proprietorship canteens today have to compete businesses that sprouted in the years which captured their regular customers.
3.1.2 Size
Processed food sales worldwide are approximately US$3.2 trillion (2004).
In the U.S., consumers spend approximately US$1 trillion annually on food, or nearly 10 percent of the Gross Domestic Product (GDP). Over 16.5 million people are employed in the food industry.
In the United Kingdom, the food industry is extensive. It employs 2 million people and has a turnover in excess of £70bn. It is the largest manufacturing sector in the UK and represents around 15% of the total manufacturing sector in the UK. Around 13% of the people working in manufacturing in the UK work in the food and drink industry.
3.1.3 Competition
The competition of the canteens and cafeterias are among themselves because they all belong to same food industry while their indirect competitors are the internet shops nearby where in students play their shooting games or prepare for their class projects.
Students with 1.5 to 3 hour breaks would take the opportunity to go to malls
INDUSTRY ANALYSIS
In this chapter it tries to describe the external environment the cafeteria and canteens nearby University of San Carlos Downtown campus faces with political, economic, socio cultural, and technological aspects along the with the identification of the opportunities and threats to the food industry.
3.1 Industry Profile
3.1.1 Classification
The canteens and cafeterias nearby University of San Carlos Downtown Campus are mostly micro-sized businesses with sole proprietorship ownership that are canteens with cheaper prices. There are some outlets that are franchises of a corporation like Jollibee and Jerry’s Fried Chicken.
Regarding how long the canteens and cafeteria have been in business, it is scattered from new (0-11 months), moderately new (1-5 years), moderately old (6-10 years), and old (11 years and above). The business sustainability of sole proprietorship canteens today have to compete businesses that sprouted in the years which captured their regular customers.
3.1.2 Size
Processed food sales worldwide are approximately US$3.2 trillion (2004).
In the U.S., consumers spend approximately US$1 trillion annually on food, or nearly 10 percent of the Gross Domestic Product (GDP). Over 16.5 million people are employed in the food industry.
In the United Kingdom, the food industry is extensive. It employs 2 million people and has a turnover in excess of £70bn. It is the largest manufacturing sector in the UK and represents around 15% of the total manufacturing sector in the UK. Around 13% of the people working in manufacturing in the UK work in the food and drink industry.
3.1.3 Competition
The competition of the canteens and cafeterias are among themselves because they all belong to same food industry while their indirect competitors are the internet shops nearby where in students play their shooting games or prepare for their class projects.
Students with 1.5 to 3 hour breaks would take the opportunity to go to malls