Swot Analysis Ikea

Topics: IKEA, Ingvar Kamprad, Älmhult Municipality Pages: 5 (1951 words) Published: April 12, 2013
storeThe IKEA store is large. It has to be in order to offer a wide and deep range of products that people can take home immediately and enjoy the same day. As well as to inspire people in realistic room settings and real-life homes.|  | Making the IKEA product range come to lifeThe IKEA store is where the IKEA range is sold. It is also where the range comes to life. Visitors are encouraged to take their time and get comfortable with IKEA home furnishing solutions and products in realistic room settings and real-life homes. To sit, lie down, open and close drawers. To compare styles. Compare prices. And imagine the possibilities!IKEA customers are actively involved in the shopping experience. The IKEA Concept relies on customers to choose, collect, transport and assemble IKEA products themselves. All products in the store are supported by price and product information that is clearly marked on large, easy-to-read tags. This makes it easy for visitors to serve themselves. There are, of course, knowledgeable co-workers available to customers when needed. Customer involvement contributes to IKEA low prices. That is the idea behind: “You do your part. We do our part. Together we save money.”The goal is that everyone will enjoy their visit in the IKEA store. If the kids do not want to shop, they can play in the supervised play area. It may be hard to get them to leave, but they can be tempted with a treat from the IKEA Restaurant & Café. Visitors can reward themselves for successful shopping with a plate of Swedish meatballs (and buy a bag of meatballs from the unique IKEA Swedish Food Market in the exit area of most IKEA stores).Expect the unexpected from the IKEA shopping experienceInside the IKEA store, there are hundreds of inspirational displays - from realistic room settings to real-life homes, all with product combinations that provide fresh ideas and know-how on contemporary interior design. There are up to 9,500 different products offered in the IKEA store. There are many new products introduced throughout the year in the IKEA store. This gives visitors huge possibilities to find solutions that best suit their needs.While exploring the store, visitors may be inspired to pick up a few extra products. The IKEA store is laid out so they will not only find what they came for, but also be inspired by unexpected ideas and low-priced products as well. The IKEA store provides everything that is needed for convenient shopping: pencils, notepads, tape measures, store guides, IKEA catalogues, shopping bags, strollers and trolleys. The only thing that customers need to bring is an empty car to take purchases home. Or they can use the low-priced IKEA home delivery service if that is easier.And no one has to shop on an empty stomach. IKEA stores have a restaurant that serves unique Swedish dishes along with local favourites. It is a comfortable place to relax, look through the IKEA catalogue and think about what to buy. Find IKEA stores at www.IKEA.com or learn about IKEA store openings through the interactive worldmap.|  |

ConceptThe IKEA Concept is founded on a low-price offer in home furnishings. It is based on offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.|  | Rather than selling expensive home furnishings that only a few can buy, the IKEA Concept makes it possible to serve the many by providing low-priced products that contribute to helping more people live a better life at home.The IKEA Concept guides the way IKEA products are designed, manufactured, transported, sold and assembled. All of these factors contribute to transforming the IKEA Concept into a reality.The roots of

the IKEA ConceptThe IKEA Concept began when Ingvar Kamprad, an entrepreneur from the Småland province in southern Sweden, had an innovative idea. In Småland, although the soil is thin and poor, the people have...
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