Survey on Tissue Paper User

Topics: Paper, Toilet paper, Kimberly-Clark Pages: 17 (3591 words) Published: August 3, 2010

Tissue paper has been a significant part of our day to day life for the purpose of purity, cleanness and freshness. Facial tissue and toilet tissue has been the most widely used form of tissue paper. Facial tissue refers to a class of soft, absorbent, disposable paper that is suitable for use on the face. The term is commonly used to refer to the type of facial tissue, usually sold in boxes, that is designed to facilitate the expulsion of nasal mucus from the nose although it may refer to other types of facial tissues including napkins and wipes. Toilet paper, which differs in composition from facial tissue, is designed to deteriorate when wet in order to keep drain pipes clear. Some types of toilet paper are designed to decompose in septic tanks, while other bathroom and facial tissues do not. It is a soft tissue paper product used to maintain personal hygiene after defecation. Facial tissue is often referred to as a "tissue" "Kleenex" which popularized the invention and its use. The term "paper handkerchief" is also used. In most parts of the world, handkerchiefs have fallen out of use, except for fashion, and their function has been replaced entirely by facial tissue. More than just a handkerchief, today's facial tissue is now designed to alleviate and prevent discomfort and sickness by facilitating the expulsion of nasal mucus from the nose ("blowing the nose"). The tissue is a disposable type of paper engineered to be thin and soft for comfort, but extra sturdy for function. Because extraneous mucus is an annoyance, facial tissue is a widely used item in households worldwide. Records of human usage of toilet paper first appeared in China, during the 14th century. Using water to clean oneself, in lieu of toilet paper, is common in India and Muslim countries. The use of water in Muslim countries is due in part to Muslim sharia which encourages washing after defecation. The advantages of toilet paper are that it is easy and intuitive to use, fairly absorbent, can be conveniently made available near toilets and it can be flushed in most countries where toilet paper is common. Most modern sewage systems, including septic tanks, can accept toilet paper along with human excreta. In many instances, used toilet paper is placed in a tin or dustbin next to the toilet if the plumbing or septic system cannot cope with toilet paper. Misplacing the soiled paper can lead to a serious faux pas, regardless of culture. Toilet paper also has disadvantages: environmental, infection, cleanliness, replacement costs (materials & time), and a high level of cognitive/ physical functioning to be used properly. The modern alternative: heated bidet - is rapidly decreasing in prices and increasing in variety. In purchasing toilet paper, there are many deceptive marketing techniques being used. One of the most common is to increase the size of the empty hole or narrow the width and size of the paper. Fancy packaging is another common method, allied with carefully placed advertisements and publicity techniques.


Broad objective: To examine the demographic profile of tissue paper users and its use-related and use-situation implication in their respective life.

Specific objectives:

▪ To know briefly about the users of tissue paper.
▪ To identify the consumer characteristics of the tissue paper users ▪ To identify the motivational factors that influences the tissue paper users ▪ To see the perception of consumers among the different tissue paper users ▪ To find the situational influences that affects the tissue paper users ▪ To identify the evaluative criteria that the consumers use tissue paper in different situations ▪ To identify the usage rate of the tissue paper among the different status of people ▪ To identify awareness status- unaware, interested, enthusiastic etc, on brand loyalty, on time, on objective, on location and on person as well.


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