Summary Of The Wasting Water Is Weird Campaign

Social norms are customary rules that govern behavior within groups of people and societies (Bicchieri & Muldoon, 2011). These standards manipulate people to judge the appropriateness of their own actions in comparison to others (Corner, 2011). The push of the green movement begun in 2008, and this brought a reality check to the social norms that people were abiding by prior to the movement (Lallanilla, 2016). The propaganda of the green movement that floods society is not only a mindless advertisement but is a prime example of how social normalization manipulates people psychologically to consider their own actions and react in a particular manner.
The effectiveness of the standardization of green actions lie within the advertising. The Wasting Water is Weird campaign is an example of this. This campaign uses a series of short
In the videos a depicted villain, Rip, enthuses about the water being wasted by an ordinary person doing everyday actions that misuse waters. The campaign obvious implication is that if you waste water, you are as socially undesirable as Rip (Corner, 2011). The campaign had 429 million impressions from unpaid media and 29% of those viewers said that it changed the ways that they used water (Sheldongrp, 2017). The utilization of social norms is being deployed to make a "bad" behavior appear to be the choice of a minority, making people analyze their wasteful actions and make a change. Robert Cialdini, a leading proponent of social normalization research, ran a series of studies. He found that when hotel guests were informed that other people on their floor had reused their