Strategic Management

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Pengurusan dapat didefinisikan sebagai satu proses perancangan, penyusunan, pengarahan dan pengawalan dalam sebuah organisasi bagi mencapai misi serta visi yang telah ditetapkan. Mengikut AhmadAtory(1996), Istilah pengurusan telah merujuk kepada satu set yang telah direka bentuk bagi meninggikan dan mengarahkan kerja-kerja dan tugasan yang telah ditentukan.Istilah strategik pula berasal dari bahasa Greek Strategos yang boleh diertikan sebagai " Fungsi Seorang Jeneral' (zainal Abidin 2008). Perancangan Strategik merupakan satu proses perancangan untuk menentukan visi, misi dan objektif organisasi dengan sumber-sumber yang dimiliki untuk mencapai misi yang telah ditetapkan bagi masa jangkamasa (Muhamad Ali Embi 2003). Ia juga dilihat sebagai suatu penggabungan analisis dalaman serta luaran. Matlamat analisis dalaman adalah untuk mengenalpasti kekuatan atau kelemahan sesebuah syarikat, manakala matlamat analisis luaran adalah untuk mengenalpasti ancaman atau peluang-peluang melalui politik, ekonomi, sosial, teknologi serta persaingan. Organisasi yang diberi oleh pensyarah terhadap kumpulan kami adalah Padini Holdings Berhad.Objektif utama tugasan ini ialah untuk melatih dan memperhalusi kaedah analisis yang digunakan bagi mengenalpasti keupayaan organisasi, potensi-potensi, dan penemuan penting yang boleh diutarakan berdasarkan hasil analisis yang kami dapat.

4.0 S.W.O.T analysis
SWOT analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. Table below shows SWOT analysis of Yi-Lai Industry Berhad
Strength Weakness
• Established a strong trusted brandin tile industry.
• experienced
• Specialized

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