Everyone knows Starbuck Coffee, the largest coffee company in the world with almost 17,000 stores around the world. Believe that few peoples know Howard Schultz, who is the CEO and chairperson of Starbuck Company. His legacy started when he became curious when many of coffee roasting equipment being purchase by a shop in Seattle. He found that was a big opportunity business when he visited to Seattle. Schultz was asking to join Starbuck by the three owners Jerry Baldwin, Zev Siegel, and Gordon Bowker because of Schultz marketing skill. Firstly, the question discussed about personality. Personality can be defining as how the ways of the individual react and interact with others and the measurable trait a person exhibit. The big five personality traits are extraversion, agreeableness, conscientiousness, emotional stability, and openness to experience. Beside of personality, we found that there are some other skills and abilities possess by Schultz such as social skill and observation skill. Based on the case, is discuss about the way he operates the company and how he interact with his subordinates so successful.
As a chairman and CEO of Starbuck Coffee, Howard Schultz, also well known as a good and most successful leader. Openness to experience is one of the factors that can found in Schultz. Based on the case, he becomes curious when he realized many coffee equipment bought by the shop in Seattle and he quickly went to Seattle to find out what is happen. When he reached in Seattle, he noticed that four coffee house named Starbucks was bought in many coffee machines. At the time, his knew this is a potential business. He pushed and convinced them to join the company. Finally, the three owners recruited him because of his marketing skill. The other factor is extraversion, to describe an individual who is sociable, gregarious, and assertive. Nowadays, a lot of people are very hard to get a good relationship with their employer because lack of communication. Schultz have good communication skill that as he know how to communicate with his lower level management and subordinates. For instance, he is using our, us, and we in his communication instead of mine, me or I. (Robbins, S. P. and Judge, T. A., 2011) Thus, employees are satisfied to work with him because peoples are willing to work. For example, a manager is using the word “us” for presenting a project to CEO instead of using “me.” When a project work is successful, parts of his members were feel very proud or happy because they are involved. As you imagine a manager does not like to listen to their employees or does not care about them, the business is hard to go further. In this new era, to become a successful leader and manager must hold this type of personality, which is agreeableness. Agreeableness can be simply define as how an individual getting along with others. People who possess with this personality are usually friendly and willing to share with others. (Robbins, S. P. and Judge, T. A., 2011). Schultz wanted to create a working environment that is full with care, love, kindness, passion, and share instead of working. (Michael Lee Stallard, 2011) Starbucks is one of the less turnover rates in the industry because he understands what the employees’ needs and wants. For example, Schultz always told his subordinates always listen to customer because it is the way to understand their needs and wants. Beside, Schultz always gathers all the idea from subordinates so the subordinates are getting happy to share their idea.
When understanding the needs and wants of the employees and customers, the company can be able to build a good relationship with customers and providing an excellent service and benefit. There are able to make the customers coming back again. (Michael Lee Stallard, 2011) On the other hand, to become a world largest coffee shop is not such an easy way. As a CEO of Starbucks have a...
References: 1. Carmine Gallo (2011), Starbucks CEO: lesson in communication skills, data accessed 1-4-2012
2. Robbins, S. P. and Judge, T. A., (2011), 14th edition, Organisational Behaviour,
Pearson Education, New Jersey.
3. Unknown author (2012), Howard Schultz: The coffee King, data accessed 1-4-2012
4. Michael Lee Stallard (2011), Howard Schultz’s connection and leadership, data accessed 1-4-2012
Semester 1, 2012
Subject: MGT 201
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