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Societal Marketing

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Societal Marketing
Assignment 2 MG101
Management is a process with functions of planning, organizing, controlling and leading to assisting organization in achieving higher performance in using resources.
Hence this essay will describe the types of plans in time horizon and scope, then further differentiate between functional and divisional structure and finally compare internal and external recruitment and the importance of orientation.
Sub-title Question one:
Firstly, planning is a role of management process in setting direction deciding where to go and the best way to accomplish set plan involving individuals group and or the whole organization. Planning is paramount important in the management process because it provides the guiding course for the other management functions of organizing, controlling and leading.
Planning is a fundamental task that integrated with the environmental analysis, hence, scenario planning is vital in today’s business when it considers uncertainty and dynamic global economy pressures from the environment. Scenario planning improves focus and flexibility, action orientation, coordination, time management and control in organization.
Managers use three different types of plans in explaining the time horizon to deal with the variety of planning challenges in the flow of activity in the organization. Firstly the short-range plans covering only shorter period such as a year or less and intermediate-range plans covering longer as one to two years of planning. Plans focusing planning in levels of lower management generally in overseeing the performances of employees or subordinates. For example, the supervisors or line managers having the supervisory role to administer subordinates in performing tasks to achieving the short-range plans.
Secondly, the other time horizon plan used by managers is the longer-range plans that looking into the future in wide perspective over period of three or more years. Similarly, this level is done by the top management



References: Schmerhorn, J.R., Davidson, Poole, D., Simon., Woods and Chau., (2011), Management. 4th ed., John Wiley and Sons, Australia. Noe,R., Hollenbeck, J., Gerhart, B., Wright, P. (2011), Fundamentals of Human resources Management, 4th ed., McGraw Hill, new York. http://www.streetdirectory.com/travel_guide/20375/corporate_matters/the_importance_of_employ Retrieved 29 September 2012 http://www.practical-management.com/Organization-Development/Functional-Vs-Divisional-Structure.html ee_orientation.html Retrieved 29 September 2012 www.smallbusiness.chron.com/advantages-disadvantages-divisional-organisational-structure-611.html Retrieved 1 October 2012 www.businessdictionary.com/definition/time-horizon.html Retrieved 1 October 2012 www.ehow.com/facts-5143569_types-organitional_structure Retrieved 1 October 2012 www.todvjohnson.blogspot.com/2010/02/what-is-internal-recruitment.html. Retrieved 2 October 2012 www.tutor2u.net/business/people/recruitment-external.asp Retrieved 3 October 2012 www.humanresource.about.com/od/retention/a/keepnewemployee.htm Retrieved 3 October 2012

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