social responsibility

Topics: Starbucks, Bill Gates, Melinda Gates, Coffee / Pages: 10 (2147 words) / Published: Apr 26th, 2014
STARBUCKS
COFFEE
CORPORATION
SOCIAL
RESPONSIBILITY
STRATEGY

JJT2 SOCIAL RESPONSIBILITY
TASK 1
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Introduction
Starbucks Coffee Corporation is a world renowned Fortune 500 company headquarter in
Seattle, Washington USA. It was founded in 1971 with the sole mission to bring the unique
Italian coffee experience to the masses. Its CEO Howard Shultz has successfully created a company brand where customers identify its coffee to a distinctive and premium experience.
Starbucks Coffee currently has over 18,000 stores worldwide across 60 countries on six continents, and with a market capitalization of over $USD 50 billion. Ranked in American
Express/SAP survey as 49 of the Top 100 global retailers, and consistently on the list as one of the best global corporations to work in Forbes magazine, the Starbucks brand is synonymous with success (Starbucks: Global Coffee Giant Has New Growth Plans. 2013).
Starbucks Coffee Corporation’s Stewardship in how it conduct Business
Starbucks leadership knew that its frontline workforce, or its retail store workers such as baristas, shift managers, and store managers are at the heart to success for the company.
Treating the frontline workers well will ensure happy employees who will in turn safeguard the image and values that the company stand for, which keep customers loyal to the brand.
Working in the retail sector typically comprise of poor benefits, non-existent or poor healthcare, and low pay. However, Starbucks is one of the very few retail companies that provide health benefits to all its employees referred to ‘partners’ at the full time and part time level. Its partners are offered competitive base pay, equity in the company in the form of Bean Stock, 401(K) saving plan with employer matching, tuition reimbursement, paid vacation, short-term disability, and product discounts. In the current sluggish economy, companies that used to offer benefits to part time employees have pared back such as

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