Social Media- History & Evolution

Topics: Facebook, Social network service, Internet Pages: 21 (4580 words) Published: February 19, 2014
Compiled & Edited by Amira Husain


Chapter | Page No.

The History of Social Media

The Evolution Of Social Media
Before Dawn
The Phone Phreaking Era
After The Dawn

A Little Insight
Precursors to Social Media
Major Advances in Social Networking
Other Major Social Networks
Company-Sponsored Social Networks
Media Sharing
Social News and Bookmarking
Real Time Updates
The iPhone’s Role in Real-Time Updates
Lifestreaming and Lifecasting
Social Everything


The History of Social Media

Where people interact freely, sharing and discussing information about their lives.

Social media are Internet sites where people interact freely, sharing and discussing information about each other and their lives, using a multimedia mix of personal words, pictures, videos and audio. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content and engage in person-to-person conversations”. 

Social media has become an integral part of modern society.

They appear in many forms including blogs and microblogs, forums and message boards, social networks, wikis, virtual worlds, social bookmarking, tagging and news, writing communities, digital storytelling and scrapbooking, and data, content, image and video sharing, podcast portals, and collective intelligence. 

Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between organizations, communities, and individuals. Social media differ from traditional/industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence. There are niche sites for virtually every special interest out there.

There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 37 percent to 121 billion minutes in July 2012 compared to 88 billion minutes in July 2011. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing in career opportunities and monetary income, as discussed in Tang, Gu, and Whinston (2012). There are general social networks with user bases larger than the population of most countries Social media has positive effects such as allowing the democratization of the internet while also allowing individuals to advertise themselves and form friendships. There are lots of well-known sites such as Facebook, LinkedIn, MySpace, Twitter, YouTube, Flickr, WordPress, Blogger, Typepad, LiveJournal, Wikipedia, Wetpaint, Wikidot, Second Life,, Digg, Reddit, Lulu and many others. There are sites to share photos, videos, status updates, sites for meeting new people and sites to connect with old friends.

The Evolution of Social Media


-- Telegraph. Cooke and Wheatstone patent it.
Revolutionised human (tele)communications.
Morse Code a series of dots and dashes used to communicate between humans. This is not a million miles away from how computers communicate via (binary 0/1) data today. Although it is much slower!!  1858-1866

-- Transatlantic cable. Allowed direct instantaneous communication across the atlantic.   Today, cables connect all continents and are still a main hub of...

Bibliography: The Phone Phreaking Era (1950′s – Early 90′s)
Early phreaks on “phone trip” to tinker with payphones
CompuServe was the first major commercial Internet service provider for the public in the United States. Using a technology known then as dial-up, it dominated the field through the 1980s and remained a major player until the mid-1990s. 
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