Soft and Silky Shaving Gel I. Summary of Facts A. Market – women’s shaving gel 1. Methods of shaving a. 90 million shave with a blade and razor b. 5 million with electric shaver 2. Factors for shaving a. Time and season of the year b. Frequency of shaving 3. Economic market - Monopolistic competition B. Product 1.…
* Soft and Silky Shaving Gel was positioned as a high quality women’s shaving gel.…
Auditors should not insist that their clients accept all proposed audit adjustments even those that have an “immaterial” effect on the given set of financial statements. Because “immaterial” effect on the financial statements will not affect the users’ decisions. Therefore, auditors have to confirm if the effects on the financial statements are really “immaterial”. If there are really “immaterial”, sometimes the auditor would be forced by the clients to ignore it. So the auditor should give the client suggestions on why they recommend for the client to make adjustments. If the client disagrees with the adjustments, they maybe have a logical reason for why they don't want to make the adjustments. The auditor should respect the client’s decision since the items have no material effect on the financial statements.…
Men are more worried about their appearance. Nowadays they don’t want only basic products, they want products to care their image, skin, hair, body, and so long. The concerns of men are changing and King of Shaves has a…
On August 9, 2010, a group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount’s newest nondisposable razor, Clean Edge, and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was the closest, cleanest, and smoothest shave they had encountered. Clean Edge’s improved design provided superior performance by utilizing a vibrating technology to stimulate hair follicles and lift the hair from the skin, allowing for a more thorough shave.1 Jackson Randall, product manager for Clean Edge, sat in the darkened observation room considering the positioning strategy for this new product. He had led the new product development process and was now grappling with how to position the product for the upcoming launch. All executives at Paramount agreed Clean Edge should be priced in the super-premium segment of the market. However, some executives believed Clean Edge should be launched as a mainstream entry within that segment, with the broad appeal of being the most effective razor available on the market. Others felt a more differentiated niche strategy, targeting the most intensely involved super-premium consumers, would be optimal. Paramount had decided to launch this technologically advanced product into the men’s market first where the company had the strongest presence, with an introduction into the women’s market following soon after. As Stuart Quimby, director of Paramount’s U.S. Grooming Division, left the observation room, he asked Randall to provide a recommendation to the executive steering committee by the end of the week for product positioning, brand name, and marketing budget allocations for the launch. Randall felt he understood this new product better…
Product Soft and Silky Shaving Gel (SSSG), a women's shaving product that contains moisturizers, is currently packaged in a 5.5 oz. plastic tube and is located in the women's personal-care section of drug and food-and-drug stores. Most competitors (men and women shaving products) package their products in aerosol cans and offer them in the toiletry section. SSSG product life cycle has reached a mature phase.…
* Male specific grooming products seem to have outpaced the growth in women’s beauty market and have become more mainstream…
SUMMARY Skin-Tique Corporation manufactures women’s personal care products. The products consist of; facial creams, hand and body lotions, and a full line of women’s toiletries. Soft and Silky was positioned as a high-quality women’s shaving gel since its introduction in 1988. Phoebe Masters, the newly appointed Product Manager for hand and body lotions at Skin-Tique, recognized that they face some problems. Also Heather Court right, the Soft and Silky Brand assistant suggested them it is time for new packaging. These factors made them think about producing a new kind of packaging. But she is not sure whether to introduce a new package design which is aerosol package (5-1/2 ounce or 10-ounce) alongside the existing tube container for the company’s Soft and Silky Shaving Gel product or not. If they decide to introduce the new design, the manager needs to decide if a test market is necessary to evaluate the new packaging to enhance their decision making capabilities. SkinTique could choose to continue only offering their current non-aerosol product. This decision would remove some uncertainty from their decision making process, but would result in numerous negative consequences. Skin-Tique’s market research has shown that many consumers prefer an aerosol product. If they fail to meet consumer expectations, they may face problem in acquiring new market share, also they may lose current market share.…
Nu Skin International began as Nu Skin in 1984 with a commitment to market personal care products that feature premium, wholesome ingredients with no unfriendly fillers. It is difficult to convey the superior attributes of a product as it sits on a store shelf, so Nu Skin distributes their products through person-to-person marketing through an organization built on multiple levels of distributors and their “down lines”. These multilevel marketing (MLM) companies have flourished in recent years and Nu Skin is emerging as a major player in the MLM industry. While Nu Skin has grown phenomenally in the last few years, there are indications that it still has significant potential (www.nuskin.com).…
wanted skincare products that protected the face after shaving. Men were willing to buy products that helped calm and soothe irritated skin caused by shaving.…
The United States personal products market grew by 1.6% in 2011 to reach a value of $53 billion.…
Shaving gel is a lubricating product designed to be applied before shaving in order to soften the hair being shaved, along with moisturizing the skin and preventing the razor from dragging along the skin, potentially creating razor burn. It comes in tubs as well as cans, and is usually designed to foam into a thick, dense lather. Most companies which manufacture conventional shaving cream also make shaving gel, as many of the basic ingredients are the same, and some consumers prefer more options.…
Kohinoor group of industries is preparing to launch a new beauty and fairness cream name “Cleopatra beauty and fairness cream in a mature market. Despite the dominance of fair and lovely, Ponds and other establishes brand, we can compete…
“Let’s face it, I can’t take a moisture cream too seriously,” Anita Roddick was fond of saying, “What really interests me is the revolutionary way in which trade can be used as an instrument for change for the better.” This heretical statement by the head of the fastest-growing company in the cosmetics industry reflected her habit of going against the tide of the industry’s established practices.…
In order to increase sales Irish breeze shower gel could be linked to other company’s products (wipes, baby care). It would significantly reduce marketing costs as well as in the retail environment, the company is committed to driving sales, especially in the supermarket channel, by providing high quality products at affordable price points, and is actively engaged in achieving greater product availability and increased shelf space in retail outlets.…