Sample Marketing Plan

Topics: Marketing, Marketing strategy, Marketing plan Pages: 29 (7647 words) Published: May 21, 2010
Plan Outline
* 1.0 Executive Summary
* 2.0 Situation Analysis
* 3.0 Marketing Strategy
* 4.0 Marketing Mix
* Pricing
* Promotion
* Advertising
* Public Relations
* Direct Marketing
* Web Plan
* Website Goals
* Website Marketing Strategy
* Development Requirements
* Website Milestones
* Implementation Schedule
* Milestones
* Funding Plan
* Funding Strategy
* Funding Process
* Funding Account Plan
* Funding Pipeline
* 5.0 Financials
* 6.0 Controls

Executive Summary

1.0 Executive Summary
All4Sports is a tax-exempt not-for-profit organization that provides the community with a complete youth sports program. All4Sports offers participants from kindergarten to high school positive learning and team experiences along with the opportunity to create life-long memories. All4Sports continues to be the premier provider of youth sports experiences, and seeks to make this experience affordable and available for all interested participants. This is done through a series of successful fundraising activities, the role of the fundraising Foundation, and a solid financial approach to managing these resources. All4Sports now serves more than 24,000 participants in seven sports throughout the Jackson County area with additional youth participating on an out-of-district basis. Ongoing efforts are in place to continue to improve the quality and integrity of the program. The success of these efforts has been documented through studies that confirm the positive perception of the program within the Jackson County area. Major challenges face All4Sports for the future. These include the uncertainties brought on by property tax changes, facility and capital requirements, the impact of alternative programs, and volunteer training and educational needs, to name a few. The Board of Directors, staff, and volunteers continue to work toward providing a quality experience in the most effective and efficient manner possible with optimism for the future of this exceptional organization. Situation Analysis

2.0 Situation Analysis
The need for youth sports programs is validated and magnified by information that attributes long-term value to participants in these programs. Numerous studies document the direct value of youth participation in sports. These studies indicate a direct correlation demonstrating that involvement in sports results in reducing the potential to become involved in drugs, sex, crime, and gang-related behaviors. Research indicates the economic, social and personal value of "investing" in the lives of children in a positive and constructive manner avoids the social and penal system costs that may later result. To meet this need, All4Sports offers an experience that serves as a personal "sports reference" for participants throughout their lives. These important benefits continue to validate the All4Sports concept.

2.1 Market Needs
The initial reasons for All4Sports remain constant. School-sponsored sports programs are severely limited in terms of age and range of events. Based on a recent study, 59% of the people in the Jackson County area surveyed believe the public school system fails to meet their sports experience expectations. Driven by economics, most notably with the passage of state legislation limiting school funding, many sports programs have not survived increasing economic pressures on the public school system. Property tax modifications may further impede the public school system's ability to offer any more than the most basic classroom experiences. All4Sports seeks to serve all interested children from kindergarten through high school regardless of what the school they attend offers. There are absolutely no expectations regarding skill or experience, only the desire to participate. The All4Sports program is orchestrated to make this...
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