SWOT Analysis: QVC

Class: MG 316
QVC is a very successful cable shopping network compared to its competitors. Over-time, it has become very profitable as shown in Exhibit 1,with a higher profit margin in comparison to Home Shopping Network( HNS), QVC’s major competitor. QVC as the initials imply stands for quality, value and convenience. These three words communicate to all stakeholders the organization’s values, inspirations, mission and goals. However, the success of QVC does not only depend on those three promises, it greatly depends on various others factors which are presented in Exhibit 2. It is important to remember that QVC is selling different types of product from beauty items to sportswear. These products can be found in almost any stores either in
One of the key successes is its source of innovation constant search for the best and unique product. As an examples, “The Quest for America’s Best”. This strategy of looking for the best product from American entrepreneurs in all the 50 cities is great because it gives QVC a competitive advantage over its competitors because QVC will be offering unique and innovative product that can only be found on their company
This in turn will allow them to charge a premium price that will maximize its profit and create wealth to its stockholders’
The idea to implement technology and expand its business is excellent. Expanding beyond TV cable shopping will allow them to give their customer more choice and at same time be advantageous over its competitors since it will offer more than one way for people to have access to its product. By implementing website where customers can search for product can help them in long-run. It is also important that QVC’s managers are thinking about developing a website because it can help them capture the
1. What key aspects of QVC’s approach to service differentiated their customer experience from that of their
It has become one of the top TV-shopping networks by surpassing its major competitor HSN that in fact was in the market since 1982, (see Exhibit 1). QVC sold different products from beauty to sportswear. And it was particularly successful in selling apparel, compared with HSN, (see the Exhibit 2). QVC, as the initials imply stands for quality, value and convenience. These three words communicate to all stakeholders the organization’s values, inspirations, mission and goals. However, the success of QVC did not only depend on those three promises, it greatly depends on various others factors. QVC gave its customers the opportunity to purchase unique, well-known brand names and innovative products that were not always available elsewhere or products that had something unique to offer. They also ensured that customers would receive the best quality product at a competitive price. To offer its customers unique and quality products, QVC buying staff searched and selected the best products, and when the product were selected, they also performed a Quality Assurance to make sure customers were getting the best quality products with no