RENT a Car Business plan

Topics: Marketing, Revenue, Marketing plan Pages: 18 (1645 words) Published: May 14, 2014
Car Rental Business plan

Excecutive Summary
Company and Financing Summary
Products and Services Overview
Strategic Analysis with current research!
Marketing Plan
Personnel Plan
3 Year Advanced Financial Plan
Expanded Financial Plan with Monthly Financials
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FREE PowerPoint Presentation for Banks, Investors, or Grant Companies! 1.0 Executive Summary
The purpose of this business plan is to raise $300,000 for the development of a car rental agency while showcasing the expected financials and operations over the next three years. The Car Rental Agency Inc. (“the Company”) is a New York based corporation that will provide the rental of economy, standard, and luxury automobiles in its targeted market. The Company was founded in 2009 by John Doe. 1.1 Products and Services

As mentioned above, the Car Rental Agency will be actively engaged in the rental of economy class, standard, and luxury vehicles for tourists and vacationers within its targeted market. A bulk of the Company’s revenues will come from the daily rental charges for vehicle usage. The business will also recognize revenues from the sale of insurance services and gasoline charges to customers. At the onset of operations, the Company intends to have a leased fleet of 30 vehicles. The third section of the business plan will further describe the services offered by the Car Rental Agency. 1.2 The Financing

Mr. Doe is seeking to raise $300,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. 1.3 Mission Statement

The Car Rental Agency’s mission is to become the recognized leader in its targeted market for renting affordable vehicles to the general public on a daily basis. 1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the automotive industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations. 1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals, tourists, and business travelers within the target market. 2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure
The Car Rental Agency, Inc. The Company is registered as a corporation in the State of New York. 2.2 Required Funds
At this time, the Car Rental Agency requires $300,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time. 2.4 Management Equity
John Doe owns 100% of the Car Rental Agency, Inc.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Car Rental Agency. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings. 3.0 Products and Services

Below is a description of the car rental services offered by the Car Rental Agency. 3.1 Daily Car Rentals
The primary source of revenue for the business will come from the direct daily rental of the Company’s fleet of approximately 30 vehicles. The Company will have three tiers of rentals including economy, standard, and luxury. Management expects that 75% of all rentals will fall into the economy or standard class. A limited number of luxury vehicles will be held on the lot for wealthy tourists and business travelers....
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