Ratio Analysis Fmcg

Topics: Financial ratios, Financial ratio, Generally Accepted Accounting Principles Pages: 20 (5311 words) Published: February 26, 2013
Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. The term FMCGs refers to those retail goods that are generally replaced or fully used up over a short period of days, weeks, or months, and within one year. This contrasts with durable goods or major appliances such as kitchen appliances, which are generally replaced over a period of several years. FMCG have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs – such as meat, fruits and vegetables, dairy products and baked goods – are highly perishable. Other goods such as alcohol, toiletries, pre-packaged foods, soft drinks and cleaning products have high turnover rates. An excellent example is a newspaper- every day's newspaper carries different content, making one useless just one day later, necessitating a new purchase every day. The following are the main characteristics of FMCGs:[1]

From the consumers' perspective:
Frequent purchase
Low involvement (little or no effort to choose the item – products with strong Brand loyalty are exceptions to this rule) •Low price
From the marketers' angle:
High volumes
Low contribution margins
Extensive distribution networks
High stock turnover

Examples include non-durable goods such as soft drinks, toilees, and grocery items.[1][2] Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be substantial. Fast-moving consumer electronics are a type of FMCG and are typically low priced generic or easily substitutable consumer electronics, including lower end mobile phones, MP3 players, game players, and digital cameras, which have a short usage life, typically a year or less, and as such are disposable.

FMCG sector in India
The fast-moving consumer goods (FMCG) sector in India is the fourth largest sector in the economy] It also called the consumer packaged goods sector. The FMCG sector in India has market size in excess of US$ 13.1 billion as of the year 2012. The FMCG sector in India had a growth rate of 15% in the year 2011. FMCG companies in India

The following is a list of FMCG companies in India:
Hindustan Unilever Ltd.
ITC Limited
Britannia Industries Ltd.
Marico Industries Ltd.
Nestlé India
Godrej Group
Tata Global Beverages
Parle Agro
Cavin Kare
Grove limited
Reckitt Benckiser
Cadbury India
Procter & Gamble Hygiene and Health Care
Colgate-Palmolive (India) Ltd.
Gillette India Ltd.
Godfrey Phillips
Henkel Spic
Johnson & Johnson
Modi Revlon
Amul India
Godrej Consumer Products Ltd
Wital See Group.
So, the largest players in the FMCG market are 1)Hindustan Unilever Ltd. 2) ITC Limited. Both of these companies hold the maximum share of FMCG’s market. Both of these companies are the blue chipped companies listed in BSE as BSE SENSEX Constituent as well as NSE. Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country. As per Nielsen market research data, two out of three Indians use HUL products. •Indian Tobaco Company Ltd. Is the leaders in Cigarettes: W.D. & H.O. Wills, Gold Flake Kings, Gold Flake Premium, Navy Cut •Foods: (Kitchens of India; Aashirvaad,Candyman,Bingo,Yippee, Sunfeast Pasta brands in Ready to Eat, Biscuits, Confectionery, Noodles and Snack Foods); •Apparel: (Wills Lifestyle and John Players brands);

Personal care: (Fiama di Wills; Vivel; Essenza di Wills; Superia; Vivel di Wills brands of products in perfumes, haircare and skincare) •Stationery: (Classmate and PaperKraft brands)
Safety Matches and Agarbattis.

In mathematics, a ratio is a relationship between two numbers of the same kind...
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