ColgateColgate-Palmolive is recognized as the world’s leader in personal care sales which included oral hygiene products like toothbrushes and toothpastes. In 1991, its sales topped at $6 billion and profits at $2.76 billionand as it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. In the United States, the world’s largest market, ColgateColgate-Palmolive holds the number one spot in toothbrush sales with a market share of 23%. From these statistics, one of Colgate-Palmolive’s main strengths is being the market leader inpersonal oral care products. is one of Colgate ColgateColgate-Palmolive’s extensive overseas reach is another main strength. Based on the data in the case study, ColgateColgate-Palmolivehas introduced 275 new products worldwide and setup manufacturing facilities in China and Eastern Europe, breaching the new emerging economies inof the 21st century. On top of that, international sales accounted for 64% of total sales andand profits from international operations account for 67% of the total profits for ColgateColgate-Palmolive.-Palmolive ColgateColgate-Palmolive hasa very large an extensive Research and Development department with a strength of boasting 170 employees worldwide. Though having a large R&D department does n’t not directly contribute to increased necessarily constitute improvements in profits, ColgateColgate-Palmolive’s history of innovation1 in the toothbrush market is linked to its current position as the market leader in the toothbrush industry. Therefore ColgateColgate-Palmolive’s-Palmolive’s strong commitment to innovation through investment in R&D is amajor prominent strength. factor. With an energetic and visionary leader like Reuben Mark at the helm of ColgateColgate-Palmolive, the company has transformed itself into a lean and profitable machine, from its inefficient past, leading to increased ing profit margins and volume growth.2. Clearly, having
Bibliography: Kerr DDS, Matthew. Telephone interview. 26 March 2002. Kotler, Philip. Marketing Management: The Millennium Edition. Upper Saddle River, New Jersey: Prentice Hall, 2000. Laidler, Nathalie. “Colgate-Palmolive Company: The Precision Toothbrush.” Harvard Business School Case Study (1993): 1-24. Mediamark Research. 1997 Print Volumes: 32. United States Patent and Trademark Office, 2002 Online. Available: http://www.uspto.gov/patft/index.html 2002.