Pharmacy Marketing Plan

Pharmacy Marketing Plan
The Discount Pharmacy

Executive Summary
The Discount Pharmacy is a brick and mortar and mail order pharmacy that sells prescription medication at lower prices than other pharmacies. The Discount Pharmacy is able to sell at reduced prices through the use of operating efficiencies and the elimination of unnecessary services for customers that self pay their drugs. The Discount Pharmacy does not accept insurance payments which disrupt the cash flow.
By having a larger percentage of their business serviced by their mail order arm, The Discount Pharmacy is able to gain economies of scale by selling larger quantities of drugs with less labor required per order. As more and more Americans are on a continuous prescription to medicine, this trend will lend itself to rapid growth as customers can mail order larger quantities of drugs that they will need over time. Additionally, many insurance companies offer an economic incentive for medicine to be purchased mail order in quantity, saving the insurance company money. This factor will also help boost The Discount Pharmacy to profitability.
The Pharmacy will increase its market share through targeted advertising to increase the number customers who are looking to save money on a pricey, necessary expense.

Pharmacy Marketing Plan
The Discount Pharmacy

Situation Analysis
The Discount Pharmacy is in the first year of business as a start-up operation. The Pharmacy believes that the market demand for their services will be great and are convinced that a cohesive marketing strategy is required for The Pharmacy. The Pharmacy offers a wide range of prescription medicine for pick up at their store front or it can be distributed by mail order. The Pharmacy's prices are far better than most pharmacies so their services will be attractive for people that just need to buy their medicine at good prices and do not need their hands held during the process.
Market Summary
The Discount Pharmacy