Peta Research Paper
I don’t think I’m the only one who thinks this, but does anyone think that PETA’s advertising campaigns are just utterly awful when it comes to respecting people and social issues? Just take a look at any of their ads, I’m sure you’ll find most of them derogatory and barbaric. I mean, who starts off with “got autism?” as a way to persuade you to stop drinking cow milk?
I myself am an avid animal rights support with the strong belief that what some of us humans are doing to animals just for our self-benefit is absolutely unacceptable. But I recently came across this Business Insider website listing “13 Most Offensive PETA Ads” when looking up controversial news and advertising campaigns online. It’s absolutely astonishing how PETA ads are …show more content…
On occasion, they would use historical events and religion as a way of appealing to their audience on an emotional basis. An ad exhibition, named “Holocaust On Your Plate” (Yes, you heard that right), consisted of panels showing images of chicken slaughter houses right beside those of Nazi Death camps. This no doubt aims to show to extreme maltreatment of the chickens, to the extent that it is visually comparable to a crammed Nazi Death camp filled with malnourished and ailing Jews. But is this a responsible choice on PETA’s behalf? The holocaust symbolises an immense catastrophe committed by man and one that should never be repeated again. Yet PETA has compared the deliberate, systematic murder of millions of Jews to the issue of animal rights in an almost flippant manner.
This one definitely crossed the line, but there’s more; to disencourage the American Kennel Club from breeding purebred dogs in their dog shows, they released an ad poster depicting purebred dogs as a master race and giving them a clearly identifiable hitler mustache. To protest the same dog show, demonstrators dressed up as KKK members as a mean to show how the club only cared about the sanctity of “pure bloodlines” and neglected the many harmful consequences that botched breeding could lead to. These religious and historical identities not only embody violence but also racism, making them very sensitive topics that PETA should not tread lightly on.
PETA ads have also used controversial tactics that at times have been blatantly offensive and to different groups of
I myself am an avid animal rights support with the strong belief that what some of us humans are doing to animals just for our self-benefit is absolutely unacceptable. But I recently came across this Business Insider website listing “13 Most Offensive PETA Ads” when looking up controversial news and advertising campaigns online. It’s absolutely astonishing how PETA ads are …show more content…
On occasion, they would use historical events and religion as a way of appealing to their audience on an emotional basis. An ad exhibition, named “Holocaust On Your Plate” (Yes, you heard that right), consisted of panels showing images of chicken slaughter houses right beside those of Nazi Death camps. This no doubt aims to show to extreme maltreatment of the chickens, to the extent that it is visually comparable to a crammed Nazi Death camp filled with malnourished and ailing Jews. But is this a responsible choice on PETA’s behalf? The holocaust symbolises an immense catastrophe committed by man and one that should never be repeated again. Yet PETA has compared the deliberate, systematic murder of millions of Jews to the issue of animal rights in an almost flippant manner.
This one definitely crossed the line, but there’s more; to disencourage the American Kennel Club from breeding purebred dogs in their dog shows, they released an ad poster depicting purebred dogs as a master race and giving them a clearly identifiable hitler mustache. To protest the same dog show, demonstrators dressed up as KKK members as a mean to show how the club only cared about the sanctity of “pure bloodlines” and neglected the many harmful consequences that botched breeding could lead to. These religious and historical identities not only embody violence but also racism, making them very sensitive topics that PETA should not tread lightly on.
PETA ads have also used controversial tactics that at times have been blatantly offensive and to different groups of