Peru Pest Analysis

Topics: Peru, Inca Empire, Lima Pages: 4 (1408 words) Published: November 4, 2012
This research document is a general over view of Peru with emphasis on Politics, Economy, Social, and Technology of the country. In researching Peru, I have found many interesting facts and have learned many fascinating things about this country’s deep heritage. Peru is a country with a lot of potential when it comes to the business world, in this document I hope to show that. The History of Peru

The United States Government has this to say about the Peruvian history, “When the Spanish landed in 1531, Peru's territory was the nucleus of the highly developed Inca civilization. Centered at Cuzco, the Incan Empire extended over a vast region from northern Ecuador to central Chile. In search of Inca wealth, the Spanish conqueror Francisco Pizarro, who arrived in the territory after the Incas had fought a debilitating civil war, conquered the weakened people. The Spanish captured the Incan capital at Cuzco by 1533, and consolidated their control by 1542. Gold and silver from the Andes enriched the conquerors, and Peru became the principal source of Spanish wealth and power in South America. Pizarro founded Lima in 1535. The viceroyalty established at Lima in 1542 initially had jurisdiction over all of the Spanish colonies in South America. By the time of the wars of independence (1820-24), Lima had become one of the most distinguished and aristocratic colonial capitals and the chief Spanish stronghold in the Americas (along with Mexico City).” I looked at this and decided it was unjust. Not only does it not discuss its pre-Columbus history, it also doesn’t talk you about the great people known as the Inca. The Inca Empire was the largest empire ever to exist in pre-Columbian America. You can turn on the discovery channel right now, and most likely see them promoting their new Inca documentary. There are a lot of films about the Inca Empire, and for good reason. We are still learning things about the Inca today. Most ancient civilizations can be studied in 10 to 20...
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