Perspectives on business and management
British Food Journal
Healthy eating and the UK's major food retailers: a case
Study in corporate social responsibility
The journal that I have chosen to review throughout research discusses and examines how UK’s top food retailers handle healthy eating. It refers to the nation’s eating habits concern and the economic cost concern too. Using the research it is shown how the top food retailers keep their CSR’s commitments and if these commitments reflect in the same degree within the stores. Furthermore, the journal highlights the impact that supermarkets have on consumer’s health and diet plans. It also emphasises that because of the small number of major retailers (The four biggest retailers had a massive 65.3% market share) “working with the food industry” (Department of health 2005, p841) can influence the consumers demands. The author believes that the top ten food retailers can do much more to improve the marketing communication between stores and consumers to encourage healthy diets. Moreover, the journal examines how the major food retailers have introduced healthy eating, the goals that supermarkets have set and the ways that supermarket use to promote healthy eating within their stores (e.g. banners, posters, information leaflets). The authors believes that there is a need of a positive approach to young people and send them a message about their necessary and beneficial needs.
The journal examines in which ways retailers address theirs commitments as part of the CSR and how that is in reality within their stores. The aims of the research were to clear in their minds of how the retailers address the healthy eating in their stores . Furthermore, there were different methods of promoting healthy eating and there was a significant variation in the reports. This kind of research may was unreliable because over estimating expectations in the websites were easier and sometimes it is like a trap to gain an advantage in the market share. There were
Healthy eating and the UK's major food retailers: a case
Study in corporate social responsibility
The journal that I have chosen to review throughout research discusses and examines how UK’s top food retailers handle healthy eating. It refers to the nation’s eating habits concern and the economic cost concern too. Using the research it is shown how the top food retailers keep their CSR’s commitments and if these commitments reflect in the same degree within the stores. Furthermore, the journal highlights the impact that supermarkets have on consumer’s health and diet plans. It also emphasises that because of the small number of major retailers (The four biggest retailers had a massive 65.3% market share) “working with the food industry” (Department of health 2005, p841) can influence the consumers demands. The author believes that the top ten food retailers can do much more to improve the marketing communication between stores and consumers to encourage healthy diets. Moreover, the journal examines how the major food retailers have introduced healthy eating, the goals that supermarkets have set and the ways that supermarket use to promote healthy eating within their stores (e.g. banners, posters, information leaflets). The authors believes that there is a need of a positive approach to young people and send them a message about their necessary and beneficial needs.
The journal examines in which ways retailers address theirs commitments as part of the CSR and how that is in reality within their stores. The aims of the research were to clear in their minds of how the retailers address the healthy eating in their stores . Furthermore, there were different methods of promoting healthy eating and there was a significant variation in the reports. This kind of research may was unreliable because over estimating expectations in the websites were easier and sometimes it is like a trap to gain an advantage in the market share. There were