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Pepsi Brand Audit

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Pepsi Brand Audit
Strategic Brand Management

Assignment 2 - Top Global Brands

PEPSI

Submitted By:
Archit Kumar Singh (91127)
Dinesh Joshi (91131)
FMG 18 C
Q1 What were the factors that enabled the brand to flourish from launch to the current period and build brand equity? You might wish to examine marketing mix elements and brand resonance model critically in this context.
Ans: Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903.
Like all other successful brands Pepsi gives a great importance to all the elements of the marketing mix model which are listed below:
Product
Pepsi has been bringing fun and refreshment to consumers for over 100 years. From its humble beginnings over a century ago, Pepsi-Cola has grown to become one of the best- known, most-loved products throughout the world. Today, the company continues to innovate, creating new products, new flavors and new packages in varying shapes and sizes to meet the growing demand for convenience and healthier choices.
PepsiCo is a very diversified company. According to estimates, the Pepsi brand accounts for about 20% of PepsiCo’s revenues
The various product of Pepsi are: * Pepsi: Pepsi is the most saleable product of PepsiCo. It is popular in the younger generation all around the world * Diet Pepsi: A variant of the original Pepsi, Diet Pepsi is a zero sugar, zero calories drink * Pepsi Blue: Pepsi Blue is a berry-flavored soft drink produced by PepsiCo. It was launched in India near the cricket world cup to associated the Pepsi with the Indian people as Blue is official color of Indian cricket team.

Price * Pepsi decides it price on the basis of competition. The best think about the company Pepsi is that it is very flexible and it can come down with the price very quickly. The company is renowned to bring the price
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