Organization Development Consultant Plan for the Red Cross

Topics: American Red Cross, Management, Organization development Pages: 11 (3515 words) Published: June 19, 2013
Practitioner Project Two: American Red Cross
LS 618
Stacie L. Marquis

Organizational Background and History
«»The American Red Cross is dedicated to helping people in need throughout the United States. Most of the country may not realize how much the Red Cross accomplishes this noble calling through the dependency on the generous contributions of time, blood, and money from the American public to support their lifesaving services and programs. The American Red Cross also partners with other Red Cross networks, throughout the world to help some of the most marginalized and vulnerable populations. “Clara Barton and a circle of her acquaintances founded the American Red Cross in Washington, D.C. on May 21, 1881” (Red Cross, 2013d, para. 2). Barton accomplished several overseas missions for the Red Cross but eventually came back to the United States and continued her domestic and global efforts for the next 23 years (Red Cross, 2013d).

The Red Cross received their first congressional charter in 1900, and the second in 1905, which is still in effect today. The charter “…sets forth the purposes of the organization which includes giving relief to and serving as a medium of communication between members of the American armed forces and their families and providing national and international disaster relief and mitigation” (Red Cross, 2013d, para. 4).

Since 2006, the Red Cross and FEMA have partnered together to help various government agencies and communities plan and coordinate the provision of food and shelter for people affected by disasters (American Red Cross, 2013d, para. 8). Today, there are over a thousand local chapters throughout the United States (American Red Cross, 2013e, para. 3) that continue the mission of the American Red Cross, fueled by loyal volunteers and contributors.

Organizational Culture
The culture of the American Red Cross is built on its dedication to a contemporary mission and vision statement which will guide it through the 21st century, along with seven fundamental principles. Stop

«»Mission Statement (Red Cross, 2013c, para. 1).
“The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.” Vision Statement (Red Cross, 2013c, para. 2).

The American Red Cross, through its strong network of volunteers, donors and partners, is always there in times of need. We aspire to turn compassion into action so that all people affected by disaster across the country and around the world receive care, shelter and hope; our communities are ready and prepared for disasters; everyone in our country has access to safe, lifesaving blood and blood products; all members of our armed services and their families find support and comfort whenever needed; and in an emergency, there are always trained individuals nearby, ready to use their Red Cross skills to save lives.

The seven fundamental principles of the Global Red Cross Network consist of the following: Humanity, Impartiality, Neutrality, Independence, Voluntary Service, Unity, and Universality (American Red Cross, 2013c). These fundamental principles are used as a basic foundation in which to build from and guide all of the Red Cross communities across the globe; keeping everyone in tune with the core values and mission established by Clara Barton so long ago. Organizational Development over Time

The Board of Governors serves as the governing body of the American Red Cross, which has all powers overseeing and directing the leadership and management of the business and affairs of the organization. The corporate governance principles of the American Red Cross are found in the Congressional Charter and a series of documents that are reviewed periodically, by the Board of Governors, to ensure that they continue to meet the needs of the organization and reflect best practices (Red Cross, 2013a, para. 1).

In 2007, the American...

References: American Red Cross. (2012). The America Red Cross: Transforming for the future. A 2012 update from Gail McGovern, President and CEO. Retrieved from Year_McGovern_Report_PRINT2.pdf
American Red Cross. (2013a) Governance. Retrieved from us/governance
American Red Cross. (2013b). Leadership. Retrieved from us/governance/leadership
American Red Cross. (2013c). Mission, Vision, and Fundamental Principles. Retrieved from
American Red Cross. (2013d). Our History. Retrieved from us/history
American Red Cross, (2013e). Who we are. Retrieved from us/mission
Anderson, D. L., (2012). Organizational development: The process of leading organizational change. (2nd ed.). Thousand Oaks, CA: Sage.
Kotter International. (2012). The 8-step process for leading change. Retrieved from
Van de Ven, A. & Joyce, W. (1981). The evolution of socio-technical systems: A conceptual framework and an action research program. An Occasion Paper No. 2. Retrieved from
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