Nutella Analysis
The Nutella spread, in its earliest form, was created in the 1940s by Mr. Pietro Ferrero, the founder of the Ferrero Company. At the time, there was very little chocolate because cocoa was in short supply due to World War II rationing. So Mr. Ferrero used hazelnuts, which are plentiful in the Piedmont region of Italy, to extend the chocolate supply. //
In 1963, Ferrero launched the Nutella spread on the French market.
In 1980, they expand the product in Europe but also in the rest of the world.
We found a commercial of that time. We will show it to you. Sorry for the bad quality but the commercial comes from an old video tape from 1981. //
With this commercial, you can see how Nutella has already used strong motto as the one used nowadays.
Thanks to that , Nutella is sold in 200 countries all over the world. //
It is worth noting that the composition of the Nutella depends on the country the product aimed to. For instance, the French one is more liquid whereas the German one is harder. Everything depends on the type of bread.
That’s just an explanation that shows you that Nutella can just adapt the product to reach a bigger target. Remplacer par: thanks to details like that, Nutella detains there 85% of the market share in his category.
Here are some figures to show you the presence of Nutella in everybody’s life.
Each second, 9.5 kilogram of Nutella are eaten by consumers all over the world -> that is to say around 300 000 ton per year which represents 400 million jars of Nutella. * We could do the tour of the earth with this amount.
France is the first country consumer with around 84000 ton of Nutella per year. This represents 26% of the worldwide consumption which means around 2.7 kilogram per second. //
Anyway we will surely disappoint some of you but today, we are not going to talk about the empire of Nutella and its progression on the shelves of the kitchen, We will try to change your mind about Nutella
In 1963, Ferrero launched the Nutella spread on the French market.
In 1980, they expand the product in Europe but also in the rest of the world.
We found a commercial of that time. We will show it to you. Sorry for the bad quality but the commercial comes from an old video tape from 1981. //
With this commercial, you can see how Nutella has already used strong motto as the one used nowadays.
Thanks to that , Nutella is sold in 200 countries all over the world. //
It is worth noting that the composition of the Nutella depends on the country the product aimed to. For instance, the French one is more liquid whereas the German one is harder. Everything depends on the type of bread.
That’s just an explanation that shows you that Nutella can just adapt the product to reach a bigger target. Remplacer par: thanks to details like that, Nutella detains there 85% of the market share in his category.
Here are some figures to show you the presence of Nutella in everybody’s life.
Each second, 9.5 kilogram of Nutella are eaten by consumers all over the world -> that is to say around 300 000 ton per year which represents 400 million jars of Nutella. * We could do the tour of the earth with this amount.
France is the first country consumer with around 84000 ton of Nutella per year. This represents 26% of the worldwide consumption which means around 2.7 kilogram per second. //
Anyway we will surely disappoint some of you but today, we are not going to talk about the empire of Nutella and its progression on the shelves of the kitchen, We will try to change your mind about Nutella