Nutella Analysis

Topics: Ferrero SpA, Nutella, Chocolate Pages: 7 (2004 words) Published: October 18, 2012
The Nutella spread, in its earliest form, was created in the 1940s by Mr. Pietro Ferrero, the founder of the Ferrero Company. At the time, there was very little chocolate because cocoa was in short supply due to World War II rationing. So Mr. Ferrero used hazelnuts, which are plentiful in the Piedmont region of Italy, to extend the chocolate supply. // In 1963, Ferrero launched the Nutella spread on the French market. In 1980, they expand the product in Europe but also in the rest of the world. We found a commercial of that time. We will show it to you. Sorry for the bad quality but the commercial comes from an old video tape from 1981. // With this commercial, you can see how Nutella has already used strong motto as the one used nowadays. Thanks to that , Nutella is sold in 200 countries all over the world. // It is worth noting that the composition of the Nutella depends on the country the product aimed to. For instance, the French one is more liquid whereas the German one is harder. Everything depends on the type of bread. That’s just an explanation that shows you that Nutella can just adapt the product to reach a bigger target. Remplacer par: thanks to details like that, Nutella detains there 85% of the market share in his category. Here are some figures to show you the presence of Nutella in everybody’s life. Each second, 9.5 kilogram of Nutella are eaten by consumers all over the world -> that is to say around 300 000 ton per year which represents 400 million jars of Nutella. * We could do the tour of the earth with this amount.

France is the first country consumer with around 84000 ton of Nutella per year. This represents 26% of the worldwide consumption which means around 2.7 kilogram per second. //

Anyway we will surely disappoint some of you but today, we are not going to talk about the empire of Nutella and its progression on the shelves of the kitchen, We will try to change your mind about Nutella -------------------------------------------------

Now we'll really get into the presentation with its outline. As you’ve already heard our introduction, we are going to present you our body’s presentation First, Nath.
Second, flo
Third, Nath
To conclude, we are going to remind you some points of our presentation. -------------------------------------------------

The first question we are going to focus on is: is Nutella really good for you? When you ask this question to American people, here are their opinions : « Well …is »
« Nutella is amazing …. It »
« Nutella… miraculous »
Ici, on pourrait peut-être ne pas dire la dernière, juste la laisser ? (j’ai aussi inverser l’odre ds lequel on dit les choses pr que ça doit plus logique (en gras) (…) //
So we are going to focus on the question to show you that those people are pretty wrong, by showing you what you need to pay attention to when you see a nutella jar. // This is a picture of a typical Nutella jar: this is what nutella wants you, consumer, to see:

The impression you gets is that nutella is mainly made with hazelnuts, milk & great chocolate. So, there is nothing unhealthy about that. // But if you are a little more curious, you will turn the jar and look at the label on the back:

Then, you have two possibilities:
a. You don’t know how to read it, so you just learn about the ingredients: these are approximately the same than in the picture: perfect! You’ll keep eating Nutella b. You know how to read the label and you learn about the real composition of Nutella: //

You can see that the first ingredient in Nutella is sugar. In fact, in a 19 gram serving of Nutella, 11 grams are sugar which means 55%. -------------------------------------------------
With those different points you start to understand that nutella is not exactly what you think it is. // . // As you just have seen on the previous slide, Here are the ingredients of Nutella , in order of the most present to the less present ingredient...
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