Module 1 Assignment

Topics: Cirque du Soleil, Franco Dragone, Video game Pages: 4 (1190 words) Published: May 14, 2013
Module 1 Assignment

Case #1

1. What should Rani Pharmaceuticals do? Rani Pharmaceuticals should act in the best interest of their loyal customers as well as their own. By sending out the next quarterly newsletter with additional information on the Soothing Waters Hot Tubs and Spas, and allow the consumers to decide if they would like to receive further more information. 2. Does the AMA Statement of Ethics address using customer information by multiple divisions of the same company in its Statement of Ethics? Go to and review the code. Then, write a brief paragraph on how the AMA Statement of Ethics relates to Rani Pharmaceutical’s dilemma. The AMA doesn’t say that in those exact words but it does state that as a marketer, we must do no harm, foster trust in the marketing system, and embrace ethical values. Values include honesty, responsibility, fairness, respect, and transparency and citizenship. Rani Pharmaceuticals must justly balance the needs of the consumer with the interest of the business. R.P needs to avoid participation in conflict of interest and seek to protect the private information of customers.

Case #2

1. Based on what you have read in the case, outline a rudimentary SWOT analysis for Cirque du Soleil. Internal (S)trengths: A big part of the reason for Cirque du Soleil’s success is because of the strong workforce. Including roughly 20,000 cast members ready to be called at any time, 300 seamstress, engineers and make-up artist, 32 talent scouts and casting staff. The creators and the workers share common values and goals that help drive the elite business even further in the right direction. And with the deep pocket hotel and casinos backing them financially, makes their success hard to compete with. (W)eakness: There are two main forces behind this elite business and if one is taken out of the equation I don’t think the cirque will be able to continue bringing that originality every year. Also,...
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