Memo to the Head of an Organization You Know Well (Please Identify the Organization!) Suggesting How That Organization Could Integrate Some of Doug Hall's Ideas About Creativity

Topics: Hewlett-Packard, Creativity, Palo Alto, California Pages: 2 (683 words) Published: March 17, 2013
Write a memo to the head of an organization you know well (please identify the organization!) suggesting how that organization could integrate some of Doug Hall's ideas about creativity into his or her organization (assume that this person has read the Inc. article). Of course, you should consider and address the major barriers this person may have with these ideas. As always, but especially now, be creative!

Dear Meg Whitman, are you ready to recycle the clunky, outdated HP laptop that awaited you on your first day as HP CEO through e-bay for those seeking a bargain and not cutting edge product?  You took e-bay from a 30-employee, $4M annual revenue business to a not-to-be-ignored 15,000 employee, $8B revenue household name. What can you do with a household name company whose best moments are less than recent history?

Things I know about HP’s history, in order of positive impression on me: - Researchers create the technology for the first rewritable DVD system (DVD+RW) compatible with standard DVD players. - HP introduces its first Digital Data Storage (DDS) drives, based on pioneering technology from Labs for using helical scan tape recording for data storage. - Introduced inkjet and laser printers for the desktop in 1984 - Scientists created fundamental color (sRGB), compression and half-toning algorithms for the DeskJet 500C, dramatically reducing the cost of color printing. - The HP-35 was the first pocket calculator with transcendental functions and the first with RPN

Hewlett-Packard once defined “Technology”. When has HP last accomplished what its advertising campaign promises -- Invent®? It is time for a company reinvention. I see this reinvention in your play book. Recently, I was struck by the extreme irony of seeing an iPod in the catalog listed as "iPod + HP" with a big "HP Invent" logo adjacent. And so in that sense, the real invention of HP's "invent" with the Apple iPod is that HP didn't create their own, but they...
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