Medium Theory

Topics: Sociology, Mobile phone, Technology Pages: 5 (1137 words) Published: September 24, 2012

a popular and influential theory
the theory of relationship between society and technology
Just like these other deterministic theories, technological determinism seeks to explain social and historical phenomena in terms of one principal or determining factor. It is a doctrine of historical or causal primacy. The term 'technological determinism' was apparently coined by the American sociologist and economist Thorstein Veblen (1857-1929) (Ellul 1964: xviii; Jones 1990: 210; see Veblen's 'The Engineers and the Price System').

that technology in turn has "effects" on societies that are inherent, rather than socially conditioned or produced because that society organizes itself to support and further develop a technology once it has been introduced.

Technological Determinism state that media technology shapes how we as individuals in a society think, feel, act, and how are society operates as we move from one technological age to another (Tribal- Literate- Print- Electronic).

Technological determinism is a reductionist theory that presumes that a society's technology driVes the development of the social structure and cultural values

Technological determinism - the view that technological innovation reshapes social life and drives social change technology determins how society functions rather than society determining how technology should be developed or used

Marshall mcluhan ' the edum is the message' - can be described as a technological determinist the technological medium it self is important cause the means of sending a message has social logic that then informs the way we think

the way we think, represent things and the way we perceive and extend our selves into the world is effected by the mediums that we use suggesting that the new ways in which we intereact within a culture come from a result of technological change

we are becoming global citezens due to the fact new technologies give us the ability to communicate like never before through the world in a seemless way we can network, relate to each nother in a global way

new medias lead to different ways of organising knowledge and power - giving a new perspective on understanding and perceiving reality

Neil Postman - 'all technology has an embedded ideology'
new tech has an ideological bias there for constructing the world in a way that values one thing over another ie. print values sight, literacy, education - fairly impersonal, linear, rational way of thinking wireless mobile communication & computer mediated communication offers - interactivity, autonomy and users choice & personal control over production, manipulation and distribution

it can also be viewed as humans are the power source and creative input that fuels the development of media texts and technologies - but also the media distracts us from real life concerns and determins to a certain extent what we think about

We learn and feel and think the way we do because of the messages we receive through the current technology that is available. The radio required us to only listen and develop our sense of hearing. On the other hand, television engages both our hearing and visual senses. We then transfer those developed senses into our everyday lives and we want to use them again. The medium is then our message.

technology as a force to change

technology has become an intergral part of modern day living as we engage with technology and participate in communication and creative purposes it is difficult not to find somewhere within society/politics and culture that is not impacted by technology or its implied processes

a theory which points to technology as being the force which shapes society.



give consise overview of its heistorical development
identify its original proponents and what they studied
use medium theour to breifly examine a form of ICT that I use in everyday life...
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