Name: Natalia Chekhoeva
To what extent is the media impacted by the rise of celebrities?
Media is a huge area which connects people around the world, informs them, entertains and educates them. It is impossible to imagine a contemporary world without media. Media is the Internet, music, television, advertising and billboards on the streets. One of the most important parts of the media are celebrities. People originally like to know about the life of famous people, they follow their life experiences, their clothes, their ordinary life; people like to copy their idols. Celebrities by themselves use such famous Internet services like FaceBook, Twitter and MySpace to communicate with fans, to raise their popularity. New singers and actors are using media to market their talent; it is a best way to become famous. Media and celebrities are cooperating with each other and both of them are in advantage. This essay will discuss relationships between media and celebrities, how they benefit from each other, celebrity endorsement with the example of David Beckham, how the media negatively affects celebrities, successful examples of celebrities in media like a Justin Bieber, Ozbornes and Kim Kardashyan, how they changed peoples views. Celebrities are very important part of media world. According to Branston (2010) and Stafford (2010) celebrity is someone seen as having the same access to fame as stars, and with a constructed ‘parallel media narrative’ of their life, but without the same level of achievement in the cultural sphere which initially made them famous. Media and celebrities are interrelated. It can be said that media built celebrities. We would not have received celebrities without media. Media shows them on television, newspapers, magazines, companies use them to advertise and sell their products. The same time celebrities use media to market themselves, to raise their popularity. There is strong correlation between them....
Bibliography: Branston, G. Stafford, R. 2010. The Media Student’s Book. 5th Edition. Routledge.
Rayner, P. Wall, P. Kruger, S. 2004. Convert Advertising. AS Media Studies: The Essential Introduction. 2nd Edition. Routledge.
Wright, A. 2008. Blinding Lights: The Negative Effects of the Media on Celebrities. Journalism Department, California Polytechnic State University.
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