McDonald Case study
Table of contents
Table of contents 1
1.0 Introduction 2
2.0 Analysis of case (McDonald fast food) 2
2.1 Questions 1: McDonald relationship with childhood obesity 3
2.2 Questions 2. The impact of McDonald’s marketing 4
2.2.1 Impact of McDonald’s marketing on individual consumers 4
2.2.2 Impact of McDonald’s marketing on other business and society 4
2.3 Question 3: Social marketing’s influence to children 5
2.4 Question 4. Opinion of advertising for kids and other solutions for childhood obesity in Australia 6
2.4.1 Problems of advertising for kids 6
2.4.2 Other solutions to solve childhood obesity 6
2.5 Trend of the fast food industry in Australia 7
3.0 Conclusion 7
References: 9
1.0 Introduction
Comparing with other competitors in the catering industry, McDonald’s has developed into one the giant and most famous fast food restaurants in the world. At present time, McDonald’s is the world’s largest food service retailers offering services to customers, in the same time they are keeping opening new shops all over the world every day. However, even though their business is keeping increasing, but they also met some negative messages from consumers or other parties, such as their products is not unhealthy, food they provided will cause obesity to the childhood. From relative estimation, it shows that obesity condition and the qty of those overweight children have been increasing rapidly throughout the world. More seriously, childhood obesity rate in the country of Australia is the highest in the world. From this consideration, it is much necessary to analysis relationship between the fast food and the obesity. Here, I will take the example of McDonald’s to research in detail
2.0 Analysis of case (McDonald fast food)
There are lots of people will be consumed in McDonald’s., roughly, there are more than 30 million customers will be served in McDonald’s restaurants around the world. Accordingly, McDonald also achieved great
Table of contents 1
1.0 Introduction 2
2.0 Analysis of case (McDonald fast food) 2
2.1 Questions 1: McDonald relationship with childhood obesity 3
2.2 Questions 2. The impact of McDonald’s marketing 4
2.2.1 Impact of McDonald’s marketing on individual consumers 4
2.2.2 Impact of McDonald’s marketing on other business and society 4
2.3 Question 3: Social marketing’s influence to children 5
2.4 Question 4. Opinion of advertising for kids and other solutions for childhood obesity in Australia 6
2.4.1 Problems of advertising for kids 6
2.4.2 Other solutions to solve childhood obesity 6
2.5 Trend of the fast food industry in Australia 7
3.0 Conclusion 7
References: 9
1.0 Introduction
Comparing with other competitors in the catering industry, McDonald’s has developed into one the giant and most famous fast food restaurants in the world. At present time, McDonald’s is the world’s largest food service retailers offering services to customers, in the same time they are keeping opening new shops all over the world every day. However, even though their business is keeping increasing, but they also met some negative messages from consumers or other parties, such as their products is not unhealthy, food they provided will cause obesity to the childhood. From relative estimation, it shows that obesity condition and the qty of those overweight children have been increasing rapidly throughout the world. More seriously, childhood obesity rate in the country of Australia is the highest in the world. From this consideration, it is much necessary to analysis relationship between the fast food and the obesity. Here, I will take the example of McDonald’s to research in detail
2.0 Analysis of case (McDonald fast food)
There are lots of people will be consumed in McDonald’s., roughly, there are more than 30 million customers will be served in McDonald’s restaurants around the world. Accordingly, McDonald also achieved great