Netflix is the world’s leading Internet television network with over 50 million members in nearly 50 countries enjoying more than two billion hours of TV shows and movies per month, including original series. For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments. (Netflix, 2014) Netflix has changed the way that viewers in the U.S. watch movies with its revolutionary business models. It is now one of the most recognizable online movie rental services in the world. Visionary and charismatic leadership is matched with a keen, professional management team to steer the company’s rapid growth and new initiatives.
The core competencies of Netflix are primarily focused on their model of customer-care and customer-service, which tells us that Netflix is well aware and informed of its customers and their preferences. Information Technology and development is another core competency that has helped the business grow. Netflix created a network that allows customers to customize the integration of the applications and devices. Netflix has merged these core competencies to gain a higher competitive advantage over their competitors. Netflix has an advanced technology system to track customer movie preferences. This let them tailor the availability of services and products accordingly. These IT skills are one of the company’s greatest strengths. Netflix has been able to yield lean operations which contribute to the company’s competitiveness. This has certainly helped Netflix to stay ahead of their competitors and to keep their customers happy. They are able to deliver the content they want right at their doorstep or on demand electronically. (Ireland, 2012)
Netflix works to meet these primary objectives every day with consistency and focus, which are
References: Hamel, M. (2014, March 13). Netflix bets on international expansion to keep growing. Retrieved November 21, 2014, from CNBC: http://www.cnbc.com/id/101487231#. Ireland, H. a. (2012). Understanding Business Strategy: Concepts Plus, 3e. Mason, OH: South-Western, Cengage Learning. Netflix. (2014). Retrieved November 22, 2014, from Netflix Company Profile: http://ir.netflix.com/ Shegal, V. (2011). The Key to Reaching Business Goals. New Jersey: John wiley & Sons, Inc.