Maxine Clark's Build-A-Bear Workshop

The founder of Build a Bear, Maxine Clark, has researched and understands the market place and the customer needs in the retail business. Build - A- Bear unquestionably creates a value for customers and at the same time builds a strong relationship with them. By knowing her customers, their needs, and wants she has created satisfied loyal customers and has a large share of the market in the toy business. Build – A – Bear Workshop has a customer driven marketing strategy. The company targets children of all ages and their parents and provides them with the highly interactive experience of making a new friend. The process uses the child’s imagination to make the product and then sells it to the child. As a child or visitor creates his