Marc Jacobs Analyse

Topics: Louis Vuitton, Marc Jacobs, LVMH Pages: 3 (670 words) Published: September 4, 2013
1.Basic info

-In 1986, Duffy and Jacobs, backed by Japanese artist Takashi Murakami were able to design the first line under Marc Jacobs label

-Marc Jacobs international company, LP is a design company launched by Jacobs Duffy Designs Inc in 1993

-Following the next year, in 1994, Jacobs provide his first collection for menswear

-Marc Jacobs later on became part of Louis Vuitton Moet Hennessy

-Popularity have reached in 80 countries

-In 2011, the income of Marc Jacobs brand was $350 millions USD

Positioning of Marc Jacobs

-They were more runway wearable only, due to the uniqueness, expense and use of high class material such as Stones, silk etc.

-Later on the brand start their 2nd to Marc Jacobs’s label, the Marc by Marc Jacobs. This sister brand have reach out to customers more as the clothes are following the everyday casual, fun style and grunge. The use of material make the brand become less expensive as well


-Marc Jacobs’s known for looks: Grunge and Layering. He’s very inspired by pop culture, contemporary art and music, lots of them which can be shown in his fashion. Growing up he’s always different and really enjoy the punk scene and always wanted to fit with but was always just a poseur with them. From the past memory he created his own “grunge” look for his clothing line, which is recognized through this collection: “awkwardness give me comfort”- Marc Jacobs

-Layering also add to Marc Jacob brand looks, putting things together that to normal eyes it wont work, but with his vision he’s always making trends. As quoted perfectly from “whatever his latest craze, the looks is going to be pretty but not too polished, feminine but not too provocative, hip but never trying to hard!”.

-Marc Jacobs is not entirely about sexy things, perhaps it’s more about complicated ideas, the designer as many critic and stylist describe as that he will never, “disrobe” the body

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