PIXAR ANIMATION STUDIOS
Table of Contents
1.1 Company background of Pixar animation studios
1.2 Industry Overview
1.3 Environmental Analysis
(2) Theoretical Frameworks
2.1 Organisational culture and Leadership
2.2 Work Place Design
(4)Critical Analysis of the Central Issue
4.1 Work Place Design of Pixar Animation Studios
4.2 Positive facts on Work Place Design
4.3 Drawbacks of Open Work Place Culture
(5)Suggestions and Evaluation
1.1 Company Background of Pixar Animation Studios
Pixar is a company involves in the business of computer animated feature films, short films and television commercials which was established in 1986 by Steve Jobs who is also the CEO of the Apple Computers Incorporation. Pixar was widely known after the presentation of their preliminary public broadcast in 1995 by award winning movie “Toy Story” which was produced with Disney Interactive, a subsidiary of Disney. The acquiring of Pixar by Walt Disney in 2006 was a major step forward for Pixar to gain synergistic advantages to perform successfully within the industry. The main products of Pixar are the production soft ware that they have developed for film making. They are Marionette, Render Man and Ringmaster which are used internally and licensed for the external companies.(DataMonitor, 2009)
1.2 Industry Overview
Pixar is in a creative industry which is one of the highest growing businesses around the globe. It is proven by the Roncarelli report on computer animation industry which shows the continuous growth of the industry throughout the years from 1995-2004 (Appendix A). It was due to the expansion of the users and applications and the increasing popularity for computer imaginary of the viewers (Roncarelli, 2001). It is predicted that the growth will be continuing in the future (Doyle, 1996).The industry is highly competitive and the success of the company totally depends upon the creativity of the company. According to the Animation Magazine Pixar has managed to place at the top amongst the other competitors in the industry such as DreamWorks, 4Kids Entertainment, Universal studios, Warner Brothers/Cartoon Network, Twentieth Century Fox and Sony Pictures (Rosendahl, 1997).
1.3 Environmental Analysis
The main strength of the firm depends on its artistic and technically driven employees. Pixar has a well heeled asset of creative workforce with diversified skills (Collings, 2008). Although the recent economic downturn was affected many industries, computer animation sector has managed to minimize its effects by reducing the budgets but producing the films or commercials of the same quality as before by using various techniques. In addition recession has lead to new path ways for the industry from moving on to high cost commercials to cost effective short films (Creamer, 2009). Although Pixar is in a dominant position in the industry it has pressures from growing Asian rivals. Korea and Japan are becoming highly competitive on their animations in the market (Cruz, 2004).With the improvements of IT, India is budding in animation with their low cost budgets and turning out to be attractive as a good market for outsourcing in post production processes in animation ('In theatres soon,' 2001).But companies like Pixar have to be mindful in involving with third parties (Tschang & Goldstein, 2004) in order to protect their core competencies of intellectual property because it is the company’s creativity which is turning in to income. Pixar is always concentrating on the company’s objective of using the latest technology with superlative creativity to develop impressive and unforgettable animated films for all ages throughout the world which will steer them to...
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