Lenscrafters Inc. Case Study

In order to stay competitive in merchandise selection, the differentiator has design and hand craft a custom lenses and frames as well as brand name discounts. By purchasing the frames individually, LensCrafters Inc. is able to lower the prices. At the budget level, different merchandise or services provide very different benefits, but customers have to make decisions as to what lenses or frames work best for them. Another price reduction method LensCrafters Inc,. use is that they produce the lenses in their lab. This allows them to remain cost-effective and offer the same pair of glasses at a reduce price than most runners.